UX

Web Accessibility: Does Your Site Meet the Standards?

April 21, 2016

The name itself pretty much explains it - web accessibility means making the web accessible to anyone and everyone, including people with disabilities. But behind such a seemingly simple concept lies a very complicated and sometimes lengthy process, as well as lots of uncertainty about which regulations, standards, and rules to adhere to.

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Six Essential Reads for User Experience Designers (or Wannabes)

February 16, 2016

When you’re going about your online visits, checking out websites for shopping, reading, information gathering, or just having a bit of fun, it’s easy to tell which of those sites had a user experience designer as part of the creative process. You can bet a usability expert played a big role in building the sites that are easy to navigate, keep you interested and engaged, and make you want to come back.

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UX Life Hacks: Our Favorite Chrome Extensions

February 04, 2016

We all love a good hack. Something to make our workdays easier and our workflows more efficient. One of the best parts of finding a cool, new app, extension, or tool is sharing it with others and knowing that they too can bask in the glory of an easier worklife. And so, we’re sharing our favorite Chrome extensions (seriously, we use these pretty much on a daily basis) for UX designers, but don’t worry, you don’t have to be a UX designer to use and love them. Let the basking begin.

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Six Must Attend Conferences For UX Experts in 2016

December 17, 2015

In the past ten years, the importance of interactivity and UX has grown exponentially in the technological space. With this greater importance, there is a wide variety of individuals looking to collaborate and advance their crafts into better experiences and products for everyone. A few times per year, there are unique events that pool together some of these great minds. While there are many UX events out there, here are some of the notable ones that we think everybody should consider attending.

IXDA

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Infographic: Real-Time Website Personalization

December 08, 2015

Despite being around for some time, website personalization is only now getting big attention from digital marketers. Fueled by a shift toward customer-centric marketing and the need to provide a more personalized user experience with which site visitors can connect, the number of websites using real-time personalization is poised to grow massively in 2016.

Check out our infographic on real-time website personalization to find out what it is, why it’s hot, why you should ride the wave, and how you can get started.

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Explained in 60 Seconds: UI Animation

November 03, 2015

When people talk about web design, we often hear general keywords like user experience, functionality, and the user interface design experience. Designers and developers strive to enhance these aspects of their websites, but most of the time we don’t hear of specific ways of how to accomplish this. Today we’re going to change that by discussing what UI animation is, where it is implemented, and the effects it has on websites.

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UX Folks We Follow On Twitter (and You Should Too)

October 22, 2015

Here at OHO Interactive we love everything about UX, but we know that we’re not the only ones. There’s an active community of UX and product designers that love talking about the most recent trends on the web, but sometimes they are too difficult to find on a giant platform like Twitter. Look no longer! Here are some of the UX tweeters that we find to be most useful, hilarious, and insightful.

Ethan Marcotte

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Explained in 60 Seconds: Real-Time Website Personalization

August 31, 2015

Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.

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User Testing On A Shoestring

There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?

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Explained in 60 Seconds: Segment vs. Persona

July 02, 2015

If you find yourself confused when it comes to distinguishing between segments and personas, you‘re in good company. Even marketers with years under their belts can get tripped up on the difference between these two terms. So what exactly is the difference and how does each play into a marketing strategy? Here’s your explanation, in sixty seconds.

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