SEM

14 Digital Marketing Mistakes Explained in GIFs

July 22, 2015

Digital marketing is becoming an increasingly critical component of the overall business strategy of companies, big and small, across industries. According to the Bureau of Labor Statistics, jobs in the field are expected to increase 11% by 2022. While this is great, more jobs means more room for newbies to come in and make some rookie mistakes. Below, we show GIF reactions that exemplify how we feel when we see some of these digital marketing blunders on the web.

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3 Higher Education Marketing Projects That Will Rev Your Lead Generation Engine

July 09, 2015

Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.

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Explained in 60 Seconds: Hash Symbols in URLs and SEO

November 04, 2014

When helping clients optimize their websites, we’re often asked about hash symbols in URLs and how they affect SEO. Are they ignored by Google? How should they be used? The answer is…well, it depends. Here’s a quick explanation:

A hash sign (#) in a URL is referred to as a fragment. Historically, URL fragments have been used to automatically set the browser’s scroll position to a predefined location in the web page. In that sense, if a URL refers to a document, then the fragment refers to a specific subsection of that document.

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Explained in 60 Seconds: SEO vs SEM

July 09, 2014

SEO and SEM are two acronyms that are commonly referred to during online projects. We’ve found that they are sometimes confused for one another. Here’s a quick breakdown of the differences:

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 3)

January 13, 2014

The launch date for your redesigned website is getting close. Your visual design is perfect and your content management system is ready to rock. You’ve conducted a content inventory, created new content, and outlined a governance plan. There’s just one thing left to do – optimize your content for search engines.

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Content and SEO: A Symbiotic Relationship

November 01, 2013

A symbiotic relationship is defined as a close, prolonged association between two or more different organisms of different species that may, but does not necessarily, benefit each member. Or it can be defined as a relationship of mutual benefit or dependence.

Both are accurate when talking about content and SEO. 

To consider one without thinking about the other would be a fail.

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Direct Marketing is the New Mainstream: Lessons from DMA

October 11, 2011

Last week, I had the chance to attend the Direct Marketing Association’s annual conference after presenting a social media case study at the DMEF, the Direct Marketing Educational Foundation. Yes—a social media case study Social marketing was on the agenda for much of the DMA 2011 Conference, as was paid search, SEO, web analytics, and email. Sessions explored the success of online communities, channel partner marketing, social media strategies, and email creative. It was a far cry from the stereotype of direct marketing as being all about mail campaigns and infomercials.

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Preserving Your Search Rankings When Launching A New Site: Content Migration Secrets

April 29, 2011

When working on a site redesign, one of the main questions site owners often have is how to make sure that months and years of careful SEO work, often building to #1 rankings in the search engines, can be preserved when the new site launches. We’ve all heard of site relaunches in which a company dropped from page one in Google to page 20, or disappeared for weeks altogether. Then there are complaints from users who had a specific page bookmarked, only to find it gone when they visit the site. These concerns are especially top of mind when deploying a new CMS.

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Search vs Social Media

February 19, 2010

Looking to drive traffic to your site? Search engines are still dominating – make that crushing – social media sites as referers.

A recent year-over-year analysis for one client showed search engines referring 60% of all the web traffic for 2009, while social media sites – Facebook, Twitter, Flickr, Yelp, EventBrite – only contributed 2% of all traffic.

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