CMS

Explained in 60 Seconds: Drupal vs. WordPress

January 05, 2016

To understand how Drupal and WordPress compare, you first have to understand a little about open source. Open source software is software developed by and for the user community, often allowing for a more robust set of features than can be found in commercial products which are limited by a smaller number of contributors.

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Planning for Event Calendars

August 06, 2015

In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:

  • Where will events display on the website?
  • What events will show up on the homepage?
  • What event calendar system should we use?

These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.

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Reflections on DrupalCon: Powerful Platform, Powerful Community

May 26, 2015

After a decade of working with numerous Content Management Systems such as Sitecore, Adobe CQ, Ektron, Kentico, and Wordpress, I recently joined OHO Interactive and, for the first time, I’m diving deep into the Drupal CMS, including attending this year’s DrupalCon earlier this month. DrupalCon Los Angeles was a great experience - in fact, I was completely blown away.

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Your Website’s Fountain of Youth Part 4: Roles and Workflow

December 18, 2014

As Brain Traffic represents in their content strategy quad, half of what makes content strategy happen comes down to people -- that means workflow and governance. Brain Traffic defines workflow as the which “processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality.” Within workflow, there are roles and responsibilities defined to help the process move along smoothly.

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Policeman or Partner? Making Website Governance Plans That Work

June 24, 2014

Website governance plans are an acknowledgment that the website is an organizational tool, and while typically the focus of governance is content and messaging, it can cover other areas as well. Governance generally has three components:

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GradCity Launches Responsive Website

March 17, 2014

Growing up in the snowy winters of the Northeast can be fun. Snow days! Hot cocoa! It can also be disappointing, like during your senior year when your high school combines February and April vacations into one week in March because of an excess of snow days. Losing a week of vacation was harsh, but it did get us the parental sympathy required to take a senior trip.

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11 Drupal Implementation Mistakes

March 04, 2014

If you're not careful when it comes to implementing your Drupal site, a lot can go wrong. Working with a partner who has Drupal expertise and plenty of experience can help you avoid costly mistakes that can derail your digital strategy. Here's our list of 11 common mistakes that are entirely avoidable, along with the reaction you can expect if you make them.

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 3)

January 13, 2014

The launch date for your redesigned website is getting close. Your visual design is perfect and your content management system is ready to rock. You’ve conducted a content inventory, created new content, and outlined a governance plan. There’s just one thing left to do – optimize your content for search engines.

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 2)

January 13, 2014


Now that you have completed a site map and identified a CMS, it’s time to start diving into your content. The best way to determine what you already have and what you’ll need to create to get your site launched is to conduct a content inventory.

Create a Content Inventory

A content inventory should list all of the content items on your site, including text, video, file downloads, images, and forms. It’s also helpful to make note of basic information such as:

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 1)

January 13, 2014


Your website tells the story of who you are, who you are serving, and how you get it done. While creative design is a key piece to telling your story, your content plays the starring role in communicating your message. Copy, video, and photography work together to tell your brand story and convert prospects into customers. However, despite its starring role, the content strategy for a website is often put on the back burner during the redesign process.

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