Rachel Reuben is a seasoned veteran in marketing and communications in the higher education industry.
She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes.
Prior to joining OHO, Rachel ran her own marketing consulting business for higher education for nearly five years. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic project at the State University of New York at
New Paltz. During her consultancy she served as interim vice president for marketing and communications at California College of the Arts, providing interim marketing leadership support while the college searched for their new vice president.
Rachel has been a speaker at a variety of higher education events over the past couple of decades, among them the American Marketing Association’s Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD).
Rachel’s work has been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media, and pioneered its use in marketing higher education.