We've had a wonderful two days at the Power of eMarketing conference in Providence, Rhode Island. Digital Marketing Manager Christina Inge spoke on two panels, on email content strategy and social media content, as well as moderating an email strategies panel. Technical Project Manager Stephanie Krol sat in on sessions on everything from CMS technology to social platforms.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Last week, I had the chance to attend the Direct Marketing Association’s annual conference after presenting a social media case study at the DMEF, the Direct Marketing Educational Foundation. Yes—a social media case study Social marketing was on the agenda for much of the DMA 2011 Conference, as was paid search, SEO, web analytics, and email. Sessions explored the success of online communities, channel partner marketing, social media strategies, and email creative. It was a far cry from the stereotype of direct marketing as being all about mail campaigns and infomercials.
Late last month, I spoke at PodCamp Boston on designing an effective social media policy for your company. Among the audience were people representing B2B, B2C, education, and nonprofit organizations, all with different needs for getting their message out, different resources available to spread that message, and widely varying organizational structures determining where social media fits in to the mix.
The web is changing. With some of the new HTML5 and CSS3 standards now being supported by IE 8 and above, more options are available now than ever before — especially for forward-thinking UI Developers.
It’s hard sometimes to keep these new techniques at bay when they are able to do such amazing things for your clients, like restructuring a web site layout on the fly with a flexible, responsive grid system — one of my favorite being designer Andy Taylor’s (@andytlr) 1140 CSS Grid System
Followers of this blog may remember I won a Kindle a while back in the FutureM Future of Marketing challenge, sponsored by Smarterer. Yesterday was the first day I became a Kindle owner, when I met with Smarterer’s awesome community manager, Alison Morris. Pleased with the honor, I was also pretty enthralled by the Kindle. But right now it’s at home, and a paperback copy of Elizabeth Gaskell's Cranford continues to accompany me on my travels. This, in spite of the fact that Ruth Rendell’s latest is now loaded on the Kindle.
Yesterday, I spoke in a webinar on how colleges can retool their websites to reach more students, encourage admitted students to enroll, and attract graduate students who have more options than ever. Here's the recording so you can watch at your convenience.
It's shaping up to be a busy fall here at OHO. Our Ed Hastings saw this sign and got one for the meeting area--a little deadline humor:
The rising prominence of mobile—and the growing awareness of the importance of good user experience—came to the fore yesterday when Google announced that AdWords ads will be dinged with lowered quality scores if they lead visitors to poor mobile experiences. That’s right—a Google ad that points to a website that doesn’t render well on mobile devices will cost more, rank lower, and possibly not show at all.
OHO is very excited to announce the launch Monday of a new site for Roger Williams University.
Here's a look at the new site:
Many times, part of a website redesign includes a complete rebranding. Even if you’re only redesigning your website, though, it makes sense to update all of your digital properties to reflect the look and feel of your new site.
Time and again, when the time comes to build a new website, the question increasingly arises: what about a mobile site? Although an increasing amount of web traffic is mobile, the costs and additional development time associated with building a mobile site make this a very real question for many organizations.
Luckily, the choice is not simply between building a separate mobile site and leaving your mobile visitors frustrated.
Are you attending the Gilbane conference this fall? I hope you'll sit in on the panel I'll be speaking on, talking about usability in B2B. I'll be exploring how B2B expectations are changing, converging more and more with B2C practices, at the leading web and content management conference on November 30. B2B marketing and usability are changing.
We recently launched a multisite deployment for Uncommon Schools, one of the nation's leading charter school management organizations, with 28 urban schools across several states. We're proud to have built not only their main site, but the sites for each local school as well. Within hours of the site going live, Uncommon Schools received a compliment on the new site via Twitter, to which they responded and cc'ed us. We love to get great feedback!
Earlier this summer, I wrote a blog post on how listening for levels and types of engagement on your mainstream social media channels, from Facebook to Twitter, can help you determine whether there’s enough social traction to make building your own community worthwhile.
We're very pleased to announce our support of the Boston product management community through a new initiative. Starting this month, you'll see a new sponsor at gatherings of the Boston Product Management Association: OHO Interactive. We decided to become annual sponsors since it made sense to connect with a community that had such a strong professional interest in usability for software applications, an area in which we have traditionally been strong.
Did you ever wish that there was an event to draw attention to the need for more usable products and services in everyday life? An international gathering that helped usability professionals explain what they do, network with each other, and educate the public about the newest thinking on how to make everything more user-friendly?
In blog posts over the past month, Jason Smith has explored the concept of the engagement trajectory, the path that consumers take as they engage more with a brand. Starting out with low-level interactions, such as following on Twitter, interested consumers move along the trajectory until a percentage initiate a two-way conversation with a brand by registering on a social channel.
Congratulations to our own Chief Creative Officer, Jason Smith. His article, The Engagement Trajectory, originally published on the OHO blog, was an Editor's Pick on Social Media Today for the week of August 11.
Here at OHO, we’ve built communities for companies in many different industries. We’ve also thought a lot about factors to make a community work and deliver value to the clients that can be built in from the beginning. As we start to build out a site, there are strategies we can implement that provide an advantage.