With nearly 30% of the 18 million college students over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site. As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Upcoming Webinar: Reaching Adult Learners with Online, Hybrid, and Traditional College Degree Programs
Join us for a webinar as OHO's Managing Director and Chief Creative Officer Jason Smith shares 5 years' worth of nationwide research in best practices for reaching the adult learners segment for college and university distance learning and online/on-site hybrid programs. The webinar, entitled "Reaching Adult Learners with Online, Hybrid, and Traditional College Degree Programs," will be hosted live, by OHO, this Thursday, November 15th at 12:00 pm.
Space is limited, so reserve your spot today: Register Now.
It's awards season for the web community and OHO is kicking things off with some exciting news: for our work on nonprofit organization Root Capital's website refresh, we've been named a finalist for the 2012 MITX Interactive Awards in the Nonprofits & Government category!
News Publishing Evolved - the Vineyard Gazette Launches Drupal-Powered Site Featuring Responsive Design
Usability Has Changed
Pop quiz: when was the last time you checked your personal email on your laptop or desktop computer? If you answered "don't remember," chances are you're part of a growing trend of email users who are, rather than powering on their old, dusty desktops, using their mobile devices (tablets, smartphones, etc.) more and more to consume email and web content.
As OHO works with colleges and university marketing, communications and recruitment offices on developing effective Internet strategies, this is one of the key questions we are asked.
Our conclusion and advice to our clients – developed from over 5 years of student surveys and focus groups – that the answer to this question varies based on the type of degree: undergraduate, graduate or professional degree.
On October 10, 2012, I’ll be presenting a webinar for college and university marketing and communications, admissions, and enrollment teams who are planning for a website redesign. The 1-hour session will highlight strategic and tactical best practices for planning and developing a new website that not only reaches but engages prospective students.
Here’s a sneak peek at some of the topics and findings that I’ll cover.
For those of you who were dying to see more than just our two shots of the Northeastern University School of Law 2012-2013 viewbook, we've got great news: Northeastern has partnered with zmags to digitize the entire book. That means even those of you not on Northeastern's mailing list can take a gander at every one of its 28 gorgeous pages at your own leisure.
The digital viewbook can be seen here. Happy flipping!
Hey there and welcome back to our series, The Best Stuff on the Web, in which we break out our plumber's tools, make sure our belts are nice and tight, and inspect that series of tubes we call the internet to find the greatest stuff (best websites, most innovative designs, coolest features, most mind-blowing [insert awesome thing here], etc.) we've seen this year.
While we think all of the work we do for our amazing roster of clients is worthy of a case study, some stories are more fun to tell than others. Take our work for Match Education, for example: a custom-designed, responsive, fully-implemented Drupal site in under 6 weeks? Pish tosh, the cynics may have said, but we knew otherwise and took on the website redesign with aplomb. For the whole story, check out our video case study, embedded above.
Think back to the year 2000. Though surely a distant memory for many of us (the fashion, the music, dial-up internet - yikes!), the beginning of the new century marks a special place in OHO's heart. It was the year we officially opened our doors for business and started, despite humble beginnings, our tradition of tireless customer service met with cutting edge work.
You don't have to be a passionate, hopeful, young teacher to appreciate the message in Uncommon Schools' latest video: the key to a successful career is surrounding yourself with smart, driven, impassioned people in an environment that expects only the best. Pretty inspiring stuff, if you ask us.
Watch Jason Smith and Jim Dalglish discuss the concept of motivatability. Learn what motivatability is, how it can help you create a meaningful relationship with your users, and how it is key to getting them to take a desired action.
You can imagine our delight this morning as we arrived to find our custom-designed viewbook, comissioned by Northeastern University's School of Law, back from the printer and ready for distribution!
Getting excited about the newest web tools and techniques is something every front end developer can relate to and after attending An Event Apart, Boston, we could hardly wait to turn up the volume on some of our development practices, in this instance, preprocessing our CSS. There are multiple ways to preprocess CSS or Cascading Style Sheets but two most popular are SASS & LESS.
For those still unsure what SASS is exactly: