In the last few years, responsive web design (RWD) has become the standard website implementation to address the needs of mobile users. During that time, RWD has evolved from a basic, template-based approach to a sophisticated and customized one. If you’re thinking about redesigning your site to optimize for mobile, you’ll want to understand what a responsive design looks like today as well as where it’s going next in order to make sure you spend your redesign dollars wisely.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
An Event Apart is billed as “the design conference for people who make websites” and each year the experience exceeds expectations. The conference offers an opportunity for people who are involved in any part of the web design process to come together for knowledge sharing and networking. Sessions are led by everyone from industry visionaries to master practitioners, and give attendees from a wide range of disciplines plenty of food for thought.
Law schools across the country are facing a serious crisis. The changing landscape of legal education has led to recruitment challenges that are threatening the longevity and success of programs at many schools.
There are multiple drivers fueling the crisis. While addressing some of these issues is a more complex challenge than addressing others, it’s vital for schools to map out digital marketing strategies that tackle them head-on if they want to position themselves for survival. Some of the major issues law schools must confront in their digital planning include:
Even though promoted tweets have been around for about four years, it’s only been more recently that smaller businesses and organizations have been taking advantage of the web advertising service. Promoted tweets are an easy and cost-effective way to gain more awareness for a Twitter account or exposure for a specific tweet, and they can help drive traffic to a website page or blog post. If you’re thinking about dipping your toe into the promoted tweets pool, you’re in luck. We’re sharing some valuable tips based our experience running campaigns to help you get started.
Not too long ago we decided it was time to redo the OHO website. We thought it would be easy; after all, we do this for clients every day, right? Well, as it turns out, that was back in 2011. It took longer than we expected, but what really matters is that the new site is live and we’re all basking in the glory of our hard work and dedication to the project.
Back in 2010, it seemed to come out of nowhere – responsive web design (RWD) – a term coined by visionary designer Ethan Marcotte that would soon become a household name in web design and mobile strategy. For many, this was an entirely new concept: the idea that web content could be intelligently adapted to a variety of mobile form factors by using HTML and CSS alone.
It's no secret that colleges and universities, especially private institutions, are facing a crisis. Applications are decreasing, enrollment numbers are plunging, and that spells bad news for revenue. In fact, Moody's outlook for higher education in 2014 cites an alarming trend of expenses exceeding revenues in the long term.
We’re proud to announce our sponsorship of the New England Regional Developers Digital Summit coming up in September at the UMass Hotel and Conference Center at UMass Amherst. The Summit will include sessions, summits, a hackathon, and more.
Congratulations to our friends at the Northeastern University School of Law on being named a finalist in the Education category for the 2014 MITX Awards.
The MITX What’s Next Awards honor the most exciting tech, creative, and digital marketing innovations in the region. Entries are evaluated based on industry-specific marketing challenges and opportunities, and are compared against each other to determine the best in category.
This month I’m seeing lots more companies come onto the “CMS and platform” side of the ecosphere. There are a number of companies that were working in the proximity marketing or wallet space that are expanding their platforms to deliver an experience through iBeacons. We have identified 22 hardware and platform solutions for Beacons.
It’s been a slower month for announcements or rollouts of iBeacons save for the launch of the MLB apps last weekend and the use of iBeacons at SXSW.
We’re really excited to share some awesome news – DrupalCon has selected OHO Solutions Architect Dave Sawyer to co-present his session “Collaborative Spaces: Integrating Drupal With Google Drive, Hangouts, Dropbox, and More” along with James Barnett, application architect and adjunct Professor at Babson College.
Around here, the old saying “the cobbler’s children have no shoes” hit home when it came to talking about our website. As a digital strategy firm, we’re always focused on creating and building award-winning websites for our clients, so for a while our own website took a backseat. But that’s not the case anymore. We’re so excited to announce the launch of the new OHO.com, a complete reimagining of our digital presence.
Opening Day is coming over the next two weeks and so far there have been no additional press releases from MLB or individual clubs. Will the remaining 18 stadiums be ready for Opening Day? In addition, the ‘At the Ballpark’ app has not yet been updated as outlined in the press release. The last update to the app was on September 15, 2013.
If you’re just getting up to speed on the story, here’s what you need to know:
NYC Camp, Drupal’s New York City mini-conference, is coming up in a few weeks and OHO Interactive is proud to announce our partnership with the event. NYC Camp is focused on helping attendees accelerate their learning while moving skills from an intermediate to an advanced level. This year’s camp will take place April 10 -13 at the United Nations. It features training, summits, social events, keynotes, sessions, and sprints. While tickets are free, the event will be limited to 1,000 attendees so register today.
The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.
OHO is proud to sponsor HighEdWeb Pittsburgh, a regional conference that brings together higher education web communications professionals to learn, share, network, and grow. On April 9th, this regional conference will gather attendees from public and private colleges and universities of all sizes to move forward their mission of advancing Web professionals, technologies, and standards in higher education. HighEdWeb Pittsburgh will be held at the Pittsburgh Technical Institute.
Growing up in the snowy winters of the Northeast can be fun. Snow days! Hot cocoa! It can also be disappointing, like during your senior year when your high school combines February and April vacations into one week in March because of an excess of snow days. Losing a week of vacation was harsh, but it did get us the parental sympathy required to take a senior trip.
OHO Interactive is excited to announce our Silver sponsorship of the HighEdWeb New England Conference on April 25, 2014. HighEdWeb New England brings together higher education professionals involved in all aspects of web communications to share knowledge, encourage best practices, and move web communications to the next level.
If you're not careful when it comes to implementing your Drupal site, a lot can go wrong. Working with a partner who has Drupal expertise and plenty of experience can help you avoid costly mistakes that can derail your digital strategy. Here's our list of 11 common mistakes that are entirely avoidable, along with the reaction you can expect if you make them.