A new year brings new enthusiasm to accomplish some of the biggest challenges in the field of higher education. From artificial intelligence to big data, the industry is being hit with buzzword after buzzword, as we weed through the trends to unearth solutions that will bring the industry to the next level.
With the help of insights from higher ed marketing executives and CMOs, we pulled together a list of digital marketing priorities for the new year.
The next generation of CMOs are digitally fluent and data-driven, critically analyzing marketing solutions to bring integrated campaigns forward, and motivating teams and peers through the power of data. Above all else, they’re "connected."
Throughout this year’s American Marketing Association (AM) Symposium for the Marketing of Higher Education — appropriately titled CONNECTED — senior marketing leaders united to discuss the new and improved ways their institutions can attract, engage, nurture, and retain their audiences using digital channels.