The straightforward and unambiguous purpose of a college landing page is refreshing in the digital marketing landscape. As a stand-alone page, it serves one purpose — to capture a lead or make a sale. The page isn’t trying to serve multiple audiences or convey various messages, it’s entire reason for being is to make that sale or capture users’ contact information so they can continue along the customer journey.
At OHO’s second annual Higher Education Digital Marketing Bootcamp, six junior and senior high school students joined us on a panel to discuss their college search experiences. They shared their entire search process — from start to finish — and offered invaluable insights on how colleges and universities can improve the website experience for prospective students.
In 2018, OHO Interactive held the first Higher Education Digital Marketing Bootcamp to help higher ed professionals understand how other colleges and universities structure their marketing departments, prioritize projects, and set budgets. OHO also took note that in their survey, The State of Higher Education Web Teams, communications departments at both large and small colleges and universities wanted to build digital marketing skills in-house.