Insights by Rachel Sherman

OHO Interactive To Sponsor HighEdWeb Pittsburgh

March 18, 2014

OHO is proud to sponsor HighEdWeb Pittsburgh, a regional conference that brings together higher education web communications professionals to learn, share, network, and grow. On April 9th, this regional conference will gather attendees from public and private colleges and universities of all sizes to move forward their mission of advancing Web professionals, technologies, and standards in higher education. HighEdWeb Pittsburgh will be held at the Pittsburgh Technical Institute.

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GradCity Launches Responsive Website

March 17, 2014

Growing up in the snowy winters of the Northeast can be fun. Snow days! Hot cocoa! It can also be disappointing, like during your senior year when your high school combines February and April vacations into one week in March because of an excess of snow days. Losing a week of vacation was harsh, but it did get us the parental sympathy required to take a senior trip.

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OHO Interactive Proud To Sponsor HighEdWeb NE Conference

March 11, 2014

OHO Interactive is excited to announce our Silver sponsorship of the HighEdWeb New England Conference on April 25, 2014. HighEdWeb New England brings together higher education professionals involved in all aspects of web communications to share knowledge, encourage best practices, and move web communications to the next level.

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11 Drupal Implementation Mistakes

March 04, 2014

If you're not careful when it comes to implementing your Drupal site, a lot can go wrong. Working with a partner who has Drupal expertise and plenty of experience can help you avoid costly mistakes that can derail your digital strategy. Here's our list of 11 common mistakes that are entirely avoidable, along with the reaction you can expect if you make them.

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Higher Education Infographic: The Student Lifecycle

February 18, 2014

Many factors weigh in the decision-making process for prospective students. It's critical for higher education institutions to deliver the right information at the right time. To communicate effectively, it's important to understand the type of messaging that will resonate most with prospective students as they make their way through the student lifecycle.

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Drupal Done Right: Engineering is Elementary (EIE) Website Launch

February 03, 2014

For a young kid, few activities are more exciting than putting things together and taking them apart to figure out how they work. Helping children identify that tinkering and building as engineering can change how they view their career opportunities, adding ‘engineer’ to the list along with fireman, actress, and doctor. This is the foundation for Engineering is Elementary (EIE), a project of the National Center for Technological Literacy based at the Museum of Science, Boston.

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Responsive Website Launch: St. John’s University Rolls Out New Drupal Site

January 30, 2014

Launching a national advertising campaign that invests your valuable budget dollars in television, radio, print, outdoor, and online media is a great way to drive traffic and give a push toward reaching your business goals. But if you’re driving to a poor web experience, you’re wasting your money. Luckily, the digital media team at St.

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 3)

January 13, 2014

The launch date for your redesigned website is getting close. Your visual design is perfect and your content management system is ready to rock. You’ve conducted a content inventory, created new content, and outlined a governance plan. There’s just one thing left to do – optimize your content for search engines.

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 2)

January 13, 2014


Now that you have completed a site map and identified a CMS, it’s time to start diving into your content. The best way to determine what you already have and what you’ll need to create to get your site launched is to conduct a content inventory.

Create a Content Inventory

A content inventory should list all of the content items on your site, including text, video, file downloads, images, and forms. It’s also helpful to make note of basic information such as:

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 1)

January 13, 2014


Your website tells the story of who you are, who you are serving, and how you get it done. While creative design is a key piece to telling your story, your content plays the starring role in communicating your message. Copy, video, and photography work together to tell your brand story and convert prospects into customers. However, despite its starring role, the content strategy for a website is often put on the back burner during the redesign process.

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