Insights by Rachel Sherman

Real-Time Website Content Personalization Is About To Take Over The Internet

May 28, 2014

When it comes to offering personalized experiences on the web, the first thing that usually comes to mind is a website that welcomes you with a greeting like “Hi Steve…not Steve? Click here” in small type in the top corner of the page. Or perhaps you think of a commerce site providing product recommendations based on your past purchases or browse behavior.


Responsive Web Design: You’ve Come a Long Way

May 21, 2014

In the last few years, responsive web design (RWD) has become the standard website implementation to address the needs of mobile users. During that time, RWD has evolved from a basic, template-based approach to a sophisticated and customized one. If you’re thinking about redesigning your site to optimize for mobile, you’ll want to understand what a responsive design looks like today as well as where it’s going next in order to make sure you spend your redesign dollars wisely.


Higher Education Spotlight: Law Schools in Crisis

May 08, 2014

Law schools across the country are facing a serious crisis. The changing landscape of legal education has led to recruitment challenges that are threatening the longevity and success of programs at many schools.

There are multiple drivers fueling the crisis. While addressing some of these issues is a more complex challenge than addressing others, it’s vital for schools to map out digital marketing strategies that tackle them head-on if they want to position themselves for survival. Some of the major issues law schools must confront in their digital planning include:


3 Things To Know Before Running Your Promoted Tweet Campaign

May 06, 2014

Even though promoted tweets have been around for about four years, it’s only been more recently that smaller businesses and organizations have been taking advantage of the web advertising service. Promoted tweets are an easy and cost-effective way to gain more awareness for a Twitter account or exposure for a specific tweet, and they can help drive traffic to a website page or blog post. If you’re thinking about dipping your toe into the promoted tweets pool, you’re in luck. We’re sharing some valuable tips based our experience running campaigns to help you get started.


3 Must Haves For Your Higher Ed Website Redesign

April 22, 2014

It's no secret that colleges and universities, especially private institutions, are facing a crisis. Applications are decreasing, enrollment numbers are plunging, and that spells bad news for revenue. In fact, Moody's outlook for higher education in 2014 cites an alarming trend of expenses exceeding revenues in the long term.


Love For Our Local NERDs

April 15, 2014

We’re proud to announce our sponsorship of the New England Regional Developers Digital Summit coming up in September at the UMass Hotel and Conference Center at UMass Amherst. The Summit will include sessions, summits, a hackathon, and more.


Northeastern University School of Law Named MITX Awards Finalist

April 10, 2014

Congratulations to our friends at the Northeastern University School of Law on being named a finalist in the Education category for the 2014 MITX Awards.

The MITX What’s Next Awards honor the most exciting tech, creative, and digital marketing innovations in the region. Entries are evaluated based on industry-specific marketing challenges and opportunities, and are compared against each other to determine the best in category.


OHO Interactive’s Dave Sawyer to Present at DrupalCon

April 02, 2014

We’re really excited to share some awesome news – DrupalCon has selected OHO Solutions Architect Dave Sawyer to co-present his session “Collaborative Spaces: Integrating Drupal With Google Drive, Hangouts, Dropbox, and More” along with James Barnett, application architect and adjunct Professor at Babson College.


The new has launched!

April 01, 2014

Around here, the old saying “the cobbler’s children have no shoes” hit home when it came to talking about our website. As a digital strategy firm, we’re always focused on creating and building award-winning websites for our clients, so for a while our own website took a backseat. But that’s not the case anymore. We’re so excited to announce the launch of the new, a complete reimagining of our digital presence.


OHO to Sponsor NYC Camp

March 20, 2014

NYC Camp, Drupal’s New York City mini-conference, is coming up in a few weeks and OHO Interactive is proud to announce our partnership with the event. NYC Camp is focused on helping attendees accelerate their learning while moving skills from an intermediate to an advanced level. This year’s camp will take place April 10 -13 at the United Nations. It features training, summits, social events, keynotes, sessions, and sprints. While tickets are free, the event will be limited to 1,000 attendees so register today.