Insights by Rachel Sherman

OHO Named To The Inc. 5000 List (Again)

August 20, 2014

History repeating itself isn’t always a bad thing. Case in point, OHO Interactive has been named to the Inc. 5000 for the second time. We’re so excited to be included in the 2014 list honoring the fastest-growing private companies in America.

Tags:

#makeitawesome: StudentCity Launches New Responsive Website

August 07, 2014

While every college and university seems to have their own unique school traditions, spring break happens to be a yearly ritual that transcends campuses and brings together students from across the country to share in a week of fun and sun. StudentCity helps make these trips memorable for college students everywhere.

Tags:

Proving The Value of Digital Marketing: Best Practices Guide Now Available

July 29, 2014

Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.

Tags:

Boston’s Best Conferences for Web Designers and Developers

July 14, 2014

Boston is chock-full of incredibly talented web designers, developers, and digital marketers always looking to expand their knowledge and network with their peers. The city offers a vibrant community for digital professionals, from various groups that suit one’s interests to great conferences, camps, and events with high-profile industry experts. There are so many opportunities to develop new skills and learn from others, so we’ve compiled a list of local “must attend” events to add to your annual list.

Tags:

“Holy Analytics, Batman” Webinar Recap

June 18, 2014

As a digital marketer, figuring out how to make Google Analytics work for you is an important first step toward leveraging data that will help you get the most out of your website. Being able to track your users from their first click to conversion provides valuable information as to how effective your marketing efforts are at pushing people through the funnel and allows you to think strategically about your users.

Tags:

Collaborative Spaces: Integrating Drupal with Google Drive, Dropbox, and More

June 11, 2014

OHO’s Dave Sawyer recently co-presented Collaborative Spaces: Integrating Drupal with Google Drive, Dropbox, and More at Drupalcon Austin. The session provided a how-to on creating a more collaborative experience by bridging the gap between the content that is managed in Drupal, and the documents, files, and conversations that are exchanged outside of Drupal in services like Google Drive, Dropbox, Google+ Hangouts, and Google Talk.

Watch the session recording to learn about numerous useful integrations of these services with Drupal such as:

Tags:

Boston’s Best Groups For Digital Professionals

June 11, 2014

As a Boston-based digital agency, we have access to great conferences, events, and groups that offer opportunities locally for networking and professional development. Our calendar has been full lately with An Event Apart in Boston and the MITX What’s Next Awards where our work with Northeastern University School of Law was a finalist in the education category.

Tags:

Upcoming Webinar: Holy Analytics, Batman!

June 09, 2014

Riddle me this? How do I track a user from my Facebook ad to my website to my third party lead generation tool – all in one analytics package?

Register now to join OHO's Jason Smith on Tuesday, June 17 at 12:00pm ET for a FREE webinar that will teach you how to outwit Google Analytics and get it to track users from first click to conversion. You’ll learn new analytics super powers, including how to:

Tags:

Alumni Websites: The Key To A Thriving Campus Community

June 03, 2014

It’s the time of year again. Colleges and universities have sent another batch of bright-eyed, bushy-tailed graduates into the world to make their way, hoping they stay connected to their alma mater. To make sure these new graduates stay engaged, schools need to provide a great online experience that facilitates connections and community, and shows how important and active alumni group is to a thriving higher education community.

Tags:

Pages