Insights by Rachel Sherman

Best Practices Guide: How to Use Real-Time Website Content Personalization to Increase Engagement and Drive Results

December 04, 2014

Websites have long been “one size fits all” experiences, but as marketers have found more effective ways to leverage user data and tools have become increasingly sophisticated, web experiences have come a long way.


Explained in 60 Seconds: What Your Email Metrics Are Telling You

December 02, 2014

Despite the seemingly annual proclamation that email has finally met its demise, the fact is email remains an effective tool for communication and customer relationship management. It is almost forty times better for customer acquisition than Facebook and Twitter and 68% of consumers would tell you that it is their first-choice preferred channel for receiving commercial messages.


#makeitawesome: The College of Engineering at Northeastern University Launches New Responsive Design Website

November 25, 2014

If you’ve checked out our client list lately, you know we have tons of experience creating websites for colleges and universities across the country, from California all the way to our own backyard in Cambridge. But it’s always especially cool when we work with higher education institutions from which some of us happen to be alumni.


#makeitawesome: Tufts Health Plan Medicare Preferred Launches New Website

November 06, 2014

Understanding Medicare can be challenging, even for healthcare professionals. It’s an extremely complex system with lots of moving pieces, obscure nomenclature, and overly complicated parts, options, and payment structures. Finding answers to questions, even on the website, is quite challenging and leaves users frustrated and perplexed. But, the Tufts Health Plan Medicare Preferred site is changing the way insurer websites educate their visitors.


What We’re Listening To: Great Podcasts For Web Designers, Developers, and Digital Marketers

October 29, 2014

If you’re hanging out at the OHO office, one thing you’re sure to notice is a few of us working while listening to … something. Sometimes we’re tapping feet to a beat, but a lot of the time we’re listening to the latest edition of our favorite podcast. Here’s a list of podcasts we like, representing a range of interests, from responsive web design and digital strategy to user experience and Drupal development.


#makeitawesome: Rowan University and St. John’s University Named W3 Award Winners

September 29, 2014

Congratulations to Rowan University and St. John’s University for winning 2014 W3 Silver Awards in the School/University category.

Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.


Just Announced: Dave Sawyer to Present Two Sessions at NEWD Camp

September 24, 2014

New England Drupal Camp just announced their speaker lineup and OHO’s Dave Sawyer is in high demand. Dave will be presenting two sessions at this year’s inaugural event taking place November 1, 2014 in Providence, Rhode Island.


#makeitawesome: GradCity Wins Outstanding Website WebAward

September 15, 2014

We’re pleased to announce the GradCity website has been honored with an Outstanding Website award in the travel category of the Web Marketing Association WebAward Competition. This award competition sets the standard for excellence in web development, or as we refer to it at OHO, the ability to #makeitawesome.

The GradCity website scored a perfect 10 on design and received a 9.5 in both Copywriting and Ease of Use. Comments from the judges included:


Dave Sawyer To Speak on Drupal Site Performance at NERD Summit

August 26, 2014

OHO’s Solutions Architect, Dave Sawyer, will be presenting Bang for the Buck: Improving Drupal Site Performance on a Budget at the New England Regional Developers (NERD) Summit. The Summit will be held September 12-14 at UMass Amherst and includes three days of talks and workshops.


#makeitawesome: Holy Cross Launches New Homepage

August 21, 2014

It's a busy time of year at colleges and universities across the country, rolling out the red carpet for new students and welcoming back those returning for another year. Here in Boston, we call it 'The Return of the UHauls' as the moving trucks parade into town.