One of the great things about working with so many higher education institutions on website redesigns is having a uniquely shaped knowledge about the issues they face as a whole. When considering key factors that play into a higher education website redesign, we’ve found a number of common challenges emerge regardless of institution size, geography, student population, or religious affiliation. A typical challenge is a disconnected brand across the website, particularly when multiple schools or campuses are represented.
Websites have long been “one size fits all” experiences, but as marketers have found more effective ways to leverage user data and tools have become increasingly sophisticated, web experiences have come a long way.
If you’ve checked out our client list lately, you know we have tons of experience creating websites for colleges and universities across the country, from California all the way to our own backyard in Cambridge. But it’s always especially cool when we work with higher education institutions from which some of us happen to be alumni.
Understanding Medicare can be challenging, even for healthcare professionals. It’s an extremely complex system with lots of moving pieces, obscure nomenclature, and overly complicated parts, options, and payment structures. Finding answers to questions, even on the medicare.gov website, is quite challenging and leaves users frustrated and perplexed. But, the Tufts Health Plan Medicare Preferred site is changing the way insurer websites educate their visitors.
If you’re hanging out at the OHO office, one thing you’re sure to notice is a few of us working while listening to … something. Sometimes we’re tapping feet to a beat, but a lot of the time we’re listening to the latest edition of our favorite podcast. Here’s a list of podcasts we like, representing a range of interests, from responsive web design and digital strategy to user experience and Drupal development.
Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.
New England Drupal Camp just announced their speaker lineup and OHO’s Dave Sawyer is in high demand. Dave will be presenting two sessions at this year’s inaugural event taking place November 1, 2014 in Providence, Rhode Island.
We’re pleased to announce the GradCity website has been honored with an Outstanding Website award in the travel category of the Web Marketing Association WebAward Competition. This award competition sets the standard for excellence in web development, or as we refer to it at OHO, the ability to #makeitawesome.
The GradCity website scored a perfect 10 on design and received a 9.5 in both Copywriting and Ease of Use. Comments from the judges included: