You may think you know exactly what a style guide is, but depending on who you’re talking to, you could be completely wrong. Most of us, particularly those of us who have anything to do with maintaining brand identity, assume a style guide refers to a collection of guidelines that govern usage of creative elements and details in digital, print, and media vehicles. And while we’re right about that, there are other types of style guides that are just as important to keeping a consistent brand look and feel.
We've packed up our Harvard Square office and trucked over to Somerville's Davis Square! Our new home is in the historic Hobbs Building, also home to the iconic Somerville Theatre, and we've taken over the marquee to tell everyone how excited we are about the change. You can now find us on the third floor at 55 Davis Square, and while our address has changed, our phone numbers remain the same. No need to change your speed dial.
Baby Boomers make up more than a quarter of the population of the United States. That’s 77 million people who, as they reach retirement age, are seeking information and answers to questions about Medicare insurance plans. The door is wide open for healthcare marketers to capitalize on an incredible growth opportunity. But before they can start marketing to Baby Boomers, healthcare marketers need to understand how this group likes getting information about health-related matters, their online usage behaviors, and how they envision themselves.
The recent announcement that Sweet Briar College will be closing its doors at the end of the academic year has some experts heralding the start of a trend for higher education institutions with dwindling enrollment numbers. While unfortunate, this contraction in the number of small, private colleges and universities across the country is not unexpected.
Around here, we talk a lot about content strategy and how important it is to a successful website redesign. While “content strategy” refers to a much bigger umbrella than copy alone, copy is incredibly important when it comes to communicating your story, your offer, and your value. It works in conjunction with your site’s layout, photography, typography, and other components to offer site visitors an engaging experience that drives them to take action.
Just like your wardrobe keeping up with the coolest new fashion trends, your website should incorporate cutting-edge features that wow your visitors and give them a reason to tell their friends about you. Remember, your website redesign project isn’t actually finished the day you launch, there’s lots to do on day two and beyond, including making small enhancements that keep your design current and innovative. Consider adding some of these hot trends to your website design.
“We need to fix the website” is a common refrain. But why? To what end? And how? A redesign project is no small feat, requiring significant time and resources to pull off. But how can you ensure that the effort will result in an appropriate, sustainable solution that won’t just feel good on day one but also works well on day two and beyond?
Remember the storyline on Seinfeld where George Costanza passes himself off as an architect? It’s a classic, not to mention very entertaining. But really, if George ever did try his hand at architecture, I suspect his buildings would have ended up requiring the help of a firm like Simpson, Gumpertz & Heger (SGH).