Insights by Rachel Sherman

#makeitawesome: College of the Holy Cross Launches New Website

July 15, 2015

Since the launch of their new homepage last August, our friends at Holy Cross have been working hard on a full website redesign project, and we’re so happy to share the exciting news of their launch.

When Holy Cross set out to redesign their college website as part of their overall digital marketing strategy, they had a number of goals for the project:


Explained in 60 Seconds: Segment vs. Persona

July 02, 2015

If you find yourself confused when it comes to distinguishing between segments and personas, you‘re in good company. Even marketers with years under their belts can get tripped up on the difference between these two terms. So what exactly is the difference and how does each play into a marketing strategy? Here’s your explanation, in sixty seconds.


6 Lessons Learned From Higher Ed Website Redesigns

June 17, 2015

We hate to brag, but we’re really proud of our awesome collection of colorful and plentiful collegiate pennants. They hang around the office as a reminder of all the cool colleges and universities we’ve worked with. Being so well versed in the world of higher education digital marketing strategy has taught us plenty of really important lessons, ones that we share with each of our clients as we kick-off a new project. And now we’re sharing with you.


Making the Case For Content: Implementing Content Strategy in Higher Ed

June 05, 2015

Higher education is not going anywhere. But it is changing - in some ways, dramatically.

In recent years, the industry has seen rapid disruption that has driven a change in the way institutions communicate. Because the need to attract, retain, and engage students, faculty, alumni, and staff has not gone away, but it has become much harder to do.

That's where digital strategy comes into play. In a challenging and competitive industry, having a plan and a purpose can be the difference between shortfall and success.


What Are You Doing Today To Make Your Website Accessible?

May 21, 2015

Imagine going to your favorite blog and seeing they’ve just posted a video entry instead of the usual text-based one. A lot of users might think it’s pretty cool, but other users, particularly those with a hearing impairment, might not think so. That’s because most videos on the web aren’t captioned, making them disappointing experiences for people who can’t hear.


#makeitawesome: StudentCity and Simpson Gumpertz & Heger Win Communicator Award Honors

May 14, 2015

Exciting news! Our work with StudentCity and Simpson Gumpertz & Heger has been honored with Awards of Distinction by the 2015 Communicator Awards.

The Communicator Awards is an annual competition honoring creative excellence among communication professionals. Overseen by the Academy of Interactive and Visual Arts (AIVA), the awards draw thousands of entries making it the largest awards of its kind in the world.


Best Admitted Student Sites For Undergraduates

April 30, 2015

Senior year of high school is marked with a lot of really exciting moments -- homecoming, prom, graduation, and of course, deciding which college to attend in the Fall. And to make sure the excitement doesn’t waver during the time in between getting the acceptance letter and making a decision, schools put a lot of effort into creating a bond with accepted students with websites designed just for them.


Why Today Is Already Too Late To Make Your Website Mobile-Friendly

April 22, 2015

If you’re still thinking about how to make your website more mobile-friendly, you better stop thinking and start doing because you’re about to get left behind. In case you missed it, Google modified its search algorithms yesterday, resulting in a major change to the way the search engine ranks websites.


OHO Interactive MITX Awards Finalist

April 08, 2015

We’re thrilled to announce that our work with CIEE has been named as a finalist in the 2015 MITX Awards in the Best Performance Marketing Campaign category. The MITX Awards are presented by the Massachusetts Innovation & Technology Exchange and are the largest and most prestigious annual awards competition in the country for marketing and technology innovation.


Explained in 60 Seconds: Style Guides

April 07, 2015

You may think you know exactly what a style guide is, but depending on who you’re talking to, you could be completely wrong. Most of us, particularly those of us who have anything to do with maintaining brand identity, assume a style guide refers to a collection of guidelines that govern usage of creative elements and details in digital, print, and media vehicles. And while we’re right about that, there are other types of style guides that are just as important to keeping a consistent brand look and feel.