At the start of their research process, 90% of prospective students are unsure of which college or university they want to attend. To help with information gathering, they look at higher education institution ranking sites, hang out on social networks, talk with family, friends, mentors, and counselors, and check out school websites. That’s where you – the higher ed digital marketer – come in.
If you find yourself confused when it comes to distinguishing between segments and personas, you‘re in good company. Even marketers with years under their belts can get tripped up on the difference between these two terms. So what exactly is the difference and how does each play into a marketing strategy? Here’s your explanation, in sixty seconds.
We hate to brag, but we’re really proud of our awesome collection of colorful and plentiful collegiate pennants. They hang around the office as a reminder of all the cool colleges and universities we’ve worked with. Being so well versed in the world of higher education digital marketing strategy has taught us plenty of really important lessons, ones that we share with each of our clients as we kick-off a new project. And now we’re sharing with you.
Higher education is not going anywhere. But it is changing - in some ways, dramatically.
In recent years, the industry has seen rapid disruption that has driven a change in the way institutions communicate. Because the need to attract, retain, and engage students, faculty, alumni, and staff has not gone away, but it has become much harder to do.
That's where digital strategy comes into play. In a challenging and competitive industry, having a plan and a purpose can be the difference between shortfall and success.
Imagine going to your favorite blog and seeing they’ve just posted a video entry instead of the usual text-based one. A lot of users might think it’s pretty cool, but other users, particularly those with a hearing impairment, might not think so. That’s because most videos on the web aren’t captioned, making them disappointing experiences for people who can’t hear.
The Communicator Awards is an annual competition honoring creative excellence among communication professionals. Overseen by the Academy of Interactive and Visual Arts (AIVA), the awards draw thousands of entries making it the largest awards of its kind in the world.
Senior year of high school is marked with a lot of really exciting moments -- homecoming, prom, graduation, and of course, deciding which college to attend in the Fall. And to make sure the excitement doesn’t waver during the time in between getting the acceptance letter and making a decision, schools put a lot of effort into creating a bond with accepted students with websites designed just for them.
If you’re still thinking about how to make your website more mobile-friendly, you better stop thinking and start doing because you’re about to get left behind. In case you missed it, Google modified its search algorithms yesterday, resulting in a major change to the way the search engine ranks websites.
We’re thrilled to announce that our work with CIEE has been named as a finalist in the 2015 MITX Awards in the Best Performance Marketing Campaign category. The MITX Awards are presented by the Massachusetts Innovation & Technology Exchange and are the largest and most prestigious annual awards competition in the country for marketing and technology innovation.