Insights by Rachel Sherman

OHO To Present at the AMA Symposium for the Marketing of Higher Education

November 10, 2015

There’s so much to love about Chicago. Deep dish pizza. Impressive architecture. The Big Bean. And this year, the American Marketing Association’s Symposium for the Marketing of Higher Education.


Essential Features For Your Alumni Website

November 05, 2015

Prospective students in the early stages of the student journey tend to get a lot of attention from higher education digital marketers, and rightfully so. The research and decision-making stages are a critical time for colleges and universities to make their best impression with prospective students. And if everything goes right, one day those prospective students will turn into alumni.


#makeitawesome: Saint Martin’s University Launches New Website

October 26, 2015

A huge congratulations to our friends at Saint Martin’s University on the launch of their new website!

Veterans of website redesign projects will tell you how much effort, education, and sometimes emotion are wrapped into the redesign process, but rarely will you get to hear all of the nitty-gritty details. Until now. In addition to all of the work the Marketing and Communications team at Saint Martin’s University put into their new website, these digital superheroes also kept a blog documenting the process.


#makeitawesome: The Cornell School of Hotel Administration Launches New Website

October 12, 2015

The Cornell School of Hotel Administration (SHA) recently launched their new website and, if we can be so bold, it is a picture of digital beauty.

The team at SHA knew exactly what they wanted out of a new website and identified multiple goals for the redesign project:


Are You Ready For HighEdWeb 2015?

September 29, 2015

Our bags our packed and we’re all fired up for HighEdWeb next week. With so many awesome speakers slated for this year’s conference (ahem…Bill Nye! Scott Stratten!), Milwaukee is going to be the place to be October 5 – 7. And in case you missed it, we’re adding some awesome speakers to the lineup too.


Higher Ed Folks We Follow (and You Should Too)

September 08, 2015

If you’ve ever spent time searching Twitter to find new folks working in higher ed to follow, you probably came up gangbusters. There’s an active community of higher education professionals out there, and they have plenty to say. Keeping this list to ten was no easy task as there are so many people sharing valuable content, thoughts, and tips, but we managed to whittle the group down to folks currently working in higher education who are also tearing it up on social media and blogs. If you’re not already following these experts, do yourself a favor and click the follow button now.


Explained in 60 Seconds: Real-Time Website Personalization

August 31, 2015

Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.


User Testing On A Shoestring

There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?


The State of Drupal 8: Notes From Our Drupal Developers

July 27, 2015

Since DrupalCon, we’ve been having a lot of conversations around the office about the coming release of Drupal 8 and what it means not only for the Drupal community, but for our clients as well. Based on what we heard at DrupalCon LA, the goal is to have Drupal 8 released around DrupalCon Barcelona. But even though it has yet to have an official release, we hear many organizations have already taken the leap and switched their production sites to Drupal 8.


4 Interactive Features to Increase Your Enrollment

July 21, 2015

At the start of their research process, 90% of prospective students are unsure of which college or university they want to attend. To help with information gathering, they look at higher education institution ranking sites, hang out on social networks, talk with family, friends, mentors, and counselors, and check out school websites. That’s where you – the higher ed digital marketer – come in.