Insights by Rachel Sherman

Six Essential Reads for User Experience Designers (or Wannabes)

February 16, 2016

When you’re going about your online visits, checking out websites for shopping, reading, information gathering, or just having a bit of fun, it’s easy to tell which of those sites had a user experience designer as part of the creative process. You can bet a usability expert played a big role in building the sites that are easy to navigate, keep you interested and engaged, and make you want to come back.

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UX Life Hacks: Our Favorite Chrome Extensions

February 04, 2016

We all love a good hack. Something to make our workdays easier and our workflows more efficient. One of the best parts of finding a cool, new app, extension, or tool is sharing it with others and knowing that they too can bask in the glory of an easier worklife. And so, we’re sharing our favorite Chrome extensions (seriously, we use these pretty much on a daily basis) for UX designers, but don’t worry, you don’t have to be a UX designer to use and love them. Let the basking begin.

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Explained In 60 Seconds: Web Development Issue Types

February 01, 2016

If it’s your first time going through a website redesign process or if you’re new to website management, there is a lot of new terminology to get a handle on. Learning a little bit of “web developer speak” will go a long way toward making sure your entire team is on the same page, and the outcomes of your website project match your expectations.

Knowing the difference between these four basic development issues is a great start toward making you a web developer’s best friend, so let’s dive right in.

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5 Marketing Trends To Include In Your 2016 Strategy

January 19, 2016

Marketers have a big job trying to keep up with the ever-changing, ever-growing landscape of trends, technologies, tools, and platforms. They are continually challenged to deliver more with less and faster so identifying which marketing strategies will have the biggest impact on their business in the coming year is a must in order to create digital marketing plans that deliver.

With that in mind, here are five trends (some you’ve definitely heard of before and some you’ll need to get familiar with quickly) you need to know about going into 2016:

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5 More Higher Education Marketing Conferences for 2016

January 07, 2016

Higher education marketers know that conferences are a fantastic way to stay ahead of the curve when it comes to keeping up with the rapidly changing higher ed landscape. These gatherings of marketers, content strategists, communication professionals, and admissions officers are invaluable for learning what other schools are doing, how they did it, and what they're aiming to do next.

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Explained in 60 Seconds: Drupal vs. WordPress

January 05, 2016

To understand how Drupal and WordPress compare, you first have to understand a little about open source. Open source software is software developed by and for the user community, often allowing for a more robust set of features than can be found in commercial products which are limited by a smaller number of contributors.

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Happy Holidays From OHO Interactive!

December 22, 2015

Wishing everyone happy holidays and a prosperous 2016!

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#makeitawesome: College of the Holy Cross Wins Gold!

December 15, 2015

Congratulations to the College of the Holy Cross on winning Gold in the 2015 Education Digital Marketing Awards for their new website!

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Infographic: Real-Time Website Personalization

December 08, 2015

Despite being around for some time, website personalization is only now getting big attention from digital marketers. Fueled by a shift toward customer-centric marketing and the need to provide a more personalized user experience with which site visitors can connect, the number of websites using real-time personalization is poised to grow massively in 2016.

Check out our infographic on real-time website personalization to find out what it is, why it’s hot, why you should ride the wave, and how you can get started.

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