Insights by Rachel Sherman

Best Practices Guide: Engaging Your Donor Community With Digital Marketing

May 19, 2016

Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.

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Higher Education Infographic: How to Build a Capital Campaign Website That Drives Giving

April 19, 2016

As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.

Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.

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#makeitawesome: Roger Williams University School of Continuing Studies Launches New Website

April 07, 2016

Congratulations to the Roger Williams University School of Continuing Studies on the launch of their new website!

Designed to help students who are looking to advance their careers or those who are trying to determine the right career, the School of Continuing Studies (SCS) at Roger Williams University wanted to redesign their website as part of a bigger marketing and recruitment effort.

The goals for the website redesign project included:

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Explained in 60 Seconds: Customer Journey Mapping

April 04, 2016

If you’ve been a marketer long enough, you’ve noticed massive changes in the industry over time. Digital has had a profound impact on how marketers reach people, opening up huge opportunities to communicate on a more personal level. But to connect with your prospects and customers successfully, you have to understand who they are, what they’re looking for at various points of their relationship with you, and how to talk to them at each of those times.

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6 More Drupal Modules Your Website Needs Now

March 17, 2016

Now that you’ve finished installing the six Drupal modules your website needs for great SEO, it’s time to start thinking about how you can harness the power of Drupal modules to make your website analytics and maintenance much easier.

We’ve picked out six more modules that will help alleviate some of the headaches and roadblocks that might be holding you back in the day-to-day management of your Drupal website.

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Drupal Modules For SEO Your Website Can’t Live Without

March 03, 2016

If you’re a digital marketer managing a website built on a Drupal content management system, there are a seemingly endless number of modules available to help make your life easier. With such a large and active user community supporting Drupal’s open source platform, there are modules already built that can address just about whatever need you have for your website, especially search engine optimization.

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Explained in 60 Seconds: QA Testing

February 25, 2016

Few people would be surprised to know that before a new website or feature is launched, it passes through a quality assurance (QA) process to make sure it works exactly how it is supposed to and is free from errors. However, many might be shocked to find out what is involved in a standard QA process. It’s actually much more extensive than just looking for links that don’t work or spelling errors in the website content.

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Design Folks We Pay Attention To (and You Should Too)

February 17, 2016

Some designers find inspiration just about everywhere, while others find themselves having to purposefully seek it out. With so many amazing, talented, creative people making mind-blowing art everyday and so many avenues for them to show it off, it’s not hard to find work to excite and motivate you. If you’re looking for creative inspiration, start with these folks who are pioneers making their mark in the design world.

Jon Contino

Jon Contino

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