Insights by Rachel Reuben

Planning a Virtual Commencement or Postponing

April 02, 2020

As our Brain Trust discussions continued, on Tuesday, March 31 we facilitated a discussion with colleagues from institutions across the country to learn how they’re each approaching Commencement this fall. 

These times call for hard decision-making, but also radical virtual hospitality and customer service. Commencement ceremonies are a monumental life milestone for graduates and the prospect of missing or not having one this spring on top of being forced off of campus is gut-wrenching for them and their families.


What to Do With Marcom Staff During Unexpected Downtime

April 01, 2020

Over the past few weeks, we’ve been facilitating online conversations with our higher education clients and colleagues. One of the issues managers are currently struggling with is how to occupy staff who aren’t actively involved in ongoing crisis communications or continuing operation conversations. 


Brain Trust Recap: Undergraduate Enrollment Marketing

March 27, 2020

On March 25, 2020 we convened more than twenty of our clients and friends in higher ed to discuss the significant challenges around undergraduate enrollment marketing now that most campuses are shut down due to COVID-19. With critical in-person yield activities, such as campus visits and Accepted Students Day being cancelled this spring, how can teams still meet their enrollment goals?


Quickstart Template: Streamline Your Campus Crisis Communication Tactics

March 10, 2020

With the coronavirus crisis escalating by the day and colleges changing plans hourly, it’s important for college and university communications offices to be prepared to share information with the campus community in a consistent, organized, and timely manner. 

It’s not the time to revamp an entire crisis communication plan, but there is one document that is most critical to have on-hand and up-to-date when it’s time to execute on your college’s communication needs: The Communications Tools Standard Operating Procedures.