Insights by Oho Interactive

Retooling Your Website to Attract More Students

December 26, 2009

Watch this webinar presented by Jason Smith to learn about what you can do to your higher education website to attract more students. Hear tips on what you need to consider in terms of research, features, and functionality before you get started on a website redesign project.


Social Media 101: Getting Started With Social Media

December 24, 2009

Watch this webinar with Jason Smith on understanding the basics of social media. Learn what you need to know to understand Web 2.0 and get an introduction to and ideas for using social media networks like YouTube, Facebook, Flickr, Twitter, and more.


Academic Recruitment 2.0 - Attracting Prospective Students

December 23, 2009

Learn the new techniques higher education institutions are employing to attract prospective students. Find out what motivates prospective students, which content is best for reaching prospective students, how to plan for your school website relaunch, and which trends you should be paying attention to.


12 Days of Twitter Begins Today!

December 14, 2009

The "12 Days of Twitter" begins today with puns and rhymes through December 25th. Find out how to join into the fun and for a chance to win a prize every day.





Announcing the 12 Days of Twitter. A Social Media Gift from OHO Interactive.

December 09, 2009

18 million people are using Twitter. If you haven’t felt the urge to start writing in 140 character snippets, OHO Interactive has come up with 12 holiday reasons to get started by Tuesday, December 14. Join up to Twitter – or login – and start following us on Twitter at OHOinteractive. You’ll find out how you can get a chance to win a 12 Days of Twitter daily prize. 


If you’re wondering why you might want to use Twitter for your business or organization, here’s 12 reasons that we see.


UK Consumer Finance Firm Selects OHO for Social Media Campaign

December 04, 2009

MEM Consumer Finance has selected OHO Interactive to create a Facebook strategy and launch a social media campaign to reach out to their 20-35 year-old target audience in the United Kingdom.

Based on audience demographics, OHO is developing a campaign that will gather friends, publish content, and provide a new channel for MEM to engage their customers. The campaign will be promoted through MEM's existing marketing channels. The campaign will be launched by early 2010. OHO will drive the campaign, provide on-going and evolving strategy, and metrics.


Curators and Educators Should Push Social Media

November 12, 2009

I was chatting with a curator and an director of education from a museum recently, and we got into a lively discussion about social media.

I had a moment of clarity – these are the people that should be writing on Facebook and Twitter. The curator has the passion about the subject your audience cares about. Why not give them access? Curators can seed the conversation by seeking out rare artifacts or interesting stories from the collection. This content will drive audience interest and brings the collection of a museum online.


Museums Gather to Discuss Social Media at NEMA

November 12, 2009

Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.

During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.

The session included:


Today is World Usability Day! Join in!

November 12, 2009

Today is World Usability Day sponsored by the Usability Professionals Association (UPA). This year's theme is sustainability.

Virtual and in-person events are being run in over 30 countries.

OHO Interactive and Usability

The World Usability Day site was produced by OHO Interactive and runs on the Drupal content management platform.


Drupal Google Maps Integration

October 21, 2009

The Google Map API provides a robust interface for developing custom maps using your custom data. These maps are much more than way-finding. They are powerful visualizations of data that can be manipulated by users. In addition, a map offers a unique method of displaying search results.

OHO Interactive has developed Google Maps integrations that combine map data, with proprietary data, with public data records (such as public transportation), to provide unique, valuable user experiences.