Insights by Oho Interactive

Relaunching Your Website? Don't Forget Your Email Design

September 16, 2011


Many times, part of a website redesign includes a complete rebranding. Even if you’re only redesigning your website, though, it makes sense to update all of your digital properties to reflect the look and feel of your new site. 


Do You Need A Mobile Site-Or Just a Mobile-Friendly Site?

September 14, 2011

Time and again, when the time comes to build a new website, the question increasingly arises: what about a mobile site? Although an increasing amount of web traffic is mobile, the costs and additional development time associated with building a mobile site make this a very real question for many organizations.
Luckily, the choice is not simply between building a separate mobile site and leaving your mobile visitors frustrated.


World Usability Day is Around the Corner

August 29, 2011

Did you ever wish that there was an event to draw attention to the need for more usable products and services in everyday life? An international gathering that helped usability professionals explain what they do, network with each other, and educate the public about the newest thinking on how to make everything more user-friendly?


Getting Consumers to Join Your Community

August 25, 2011

In blog posts over the past month, Jason Smith has explored the concept of the engagement trajectory, the path that consumers take as they engage more with a brand. Starting out with low-level interactions, such as following on Twitter, interested consumers move along the trajectory until a percentage initiate a two-way conversation with a brand by registering on a social channel.


What's In a Name? How Naming Your Community Can Kickstart It

August 11, 2011

Here at OHO, we’ve built communities for companies in many different industries. We’ve also thought a lot about factors to make a community work and deliver value to the clients that can be built in from the beginning. As we start to build out a site, there are strategies we can implement that provide an advantage.


Google Trends: How We Talk About UX Now

August 09, 2011

Curious about how much people are talking about usability and user experience, I did a quick search in Google Insights on the two terms. (Google Insights is awesome, by the way, tracking the relative interest in terms over time, based on how often people search on them).

The results were interesting: at first, it appears that people are struggling less with usability, since they're Googling it less often:


Why Google’s Panda/Farmer Update Makes UX Important for SEO

August 04, 2011

Several months into the radical changes brought about by Google’s Panda/Farmer update, it’s becoming apparent that user experience has grown in importance. The series of updates to how Google ranks sites for search results started in February, with successive changes rolled out through late July. The stated goal was to penalize lower-quality sites, and make the Google Search Engine Results Pages (SERPs) more responsive to social media.


Vote in Our Poll-Does Your Company Have an Online Community?

July 18, 2011

This Wednesday at 1pm, we'll have tips and pointers on how to grow your B2C online community and realize real ROI in a free webinar with Acquia.


Join Us for a Webinar July 20: B2C Branded Communities: Delivering ROI, Making Customers Happy

July 13, 2011

What does “engage” really mean for online communities devoted to a consumer brand? How do you truly engage your community while still meeting marketing goals? Join us for a free webinar with Acquia on July 20 at 1pm to get answers to these questions.