Many times, part of a website redesign includes a complete rebranding. Even if you’re only redesigning your website, though, it makes sense to update all of your digital properties to reflect the look and feel of your new site.
Time and again, when the time comes to build a new website, the question increasingly arises: what about a mobile site? Although an increasing amount of web traffic is mobile, the costs and additional development time associated with building a mobile site make this a very real question for many organizations.
Luckily, the choice is not simply between building a separate mobile site and leaving your mobile visitors frustrated.
Did you ever wish that there was an event to draw attention to the need for more usable products and services in everyday life? An international gathering that helped usability professionals explain what they do, network with each other, and educate the public about the newest thinking on how to make everything more user-friendly?
Here at OHO, we’ve built communities for companies in many different industries. We’ve also thought a lot about factors to make a community work and deliver value to the clients that can be built in from the beginning. As we start to build out a site, there are strategies we can implement that provide an advantage.
Curious about how much people are talking about usability and user experience, I did a quick search in Google Insights on the two terms. (Google Insights is awesome, by the way, tracking the relative interest in terms over time, based on how often people search on them).
The results were interesting: at first, it appears that people are struggling less with usability, since they're Googling it less often:
Several months into the radical changes brought about by Google’s Panda/Farmer update, it’s becoming apparent that user experience has grown in importance. The series of updates to how Google ranks sites for search results started in February, with successive changes rolled out through late July. The stated goal was to penalize lower-quality sites, and make the Google Search Engine Results Pages (SERPs) more responsive to social media.
What does “engage” really mean for online communities devoted to a consumer brand? How do you truly engage your community while still meeting marketing goals? Join us for a free webinar with Acquia on July 20 at 1pm to get answers to these questions.