After two days of intense, forward-thinking sessions on the state of the web and a (brief) moment to calmly reflect, we can honestly say An Event Apart (http://aneventapart.com/2012/boston/) has the OHO offices ignited with inspiration.
We've had a wonderful two days at the Power of eMarketing conference in Providence, Rhode Island. Digital Marketing Manager Christina Inge spoke on two panels, on email content strategy and social media content, as well as moderating an email strategies panel. Technical Project Manager Stephanie Krol sat in on sessions on everything from CMS technology to social platforms.
Last week, I had the chance to attend the Direct Marketing Association’s annual conference after presenting a social media case study at the DMEF, the Direct Marketing Educational Foundation. Yes—a social media case study Social marketing was on the agenda for much of the DMA 2011 Conference, as was paid search, SEO, web analytics, and email. Sessions explored the success of online communities, channel partner marketing, social media strategies, and email creative. It was a far cry from the stereotype of direct marketing as being all about mail campaigns and infomercials.
Late last month, I spoke at PodCamp Boston on designing an effective social media policy for your company. Among the audience were people representing B2B, B2C, education, and nonprofit organizations, all with different needs for getting their message out, different resources available to spread that message, and widely varying organizational structures determining where social media fits in to the mix.
The web is changing. With some of the new HTML5 and CSS3 standards now being supported by IE 8 and above, more options are available now than ever before — especially for forward-thinking UI Developers.
It’s hard sometimes to keep these new techniques at bay when they are able to do such amazing things for your clients, like restructuring a web site layout on the fly with a flexible, responsive grid system — one of my favorite being designer Andy Taylor’s (@andytlr) 1140 CSS Grid System
Followers of this blog may remember I won a Kindle a while back in the FutureM Future of Marketing challenge, sponsored by Smarterer. Yesterday was the first day I became a Kindle owner, when I met with Smarterer’s awesome community manager, Alison Morris. Pleased with the honor, I was also pretty enthralled by the Kindle. But right now it’s at home, and a paperback copy of Elizabeth Gaskell's Cranford continues to accompany me on my travels. This, in spite of the fact that Ruth Rendell’s latest is now loaded on the Kindle.