Insights by Oho Interactive

Launch Announcement: A Fresher Uncommon Schools

July 03, 2012

 Uncommon Schools logoAfter a intensive labor of love, we're thrilled to announce that OHO's latest project, a multi-section overhaul of Uncommon Schools' website, is launched and live to the world!


Looking Back on An Event Apart Boston 2012

June 20, 2012

An Event Apart logo After two days of intense, forward-thinking sessions on the state of the web and a (brief) moment to calmly reflect, we can honestly say An Event Apart ( has the OHO offices ignited with inspiration.


Wrapping Up at the Power of eMarketing

October 13, 2011

We've had a wonderful two days at the Power of eMarketing conference in Providence, Rhode Island. Digital Marketing Manager Christina Inge spoke on two panels, on email content strategy and social media content, as well as moderating an email strategies panel. Technical Project Manager Stephanie Krol sat in on sessions on everything from CMS technology to social platforms.


Direct Marketing is the New Mainstream: Lessons from DMA

October 11, 2011

Last week, I had the chance to attend the Direct Marketing Association’s annual conference after presenting a social media case study at the DMEF, the Direct Marketing Educational Foundation. Yes—a social media case study Social marketing was on the agenda for much of the DMA 2011 Conference, as was paid search, SEO, web analytics, and email. Sessions explored the success of online communities, channel partner marketing, social media strategies, and email creative. It was a far cry from the stereotype of direct marketing as being all about mail campaigns and infomercials.


Team-Managing Online Communities: Lessons From PodCamp Boston

October 05, 2011

Late last month, I spoke at PodCamp Boston on designing an effective social media policy for your company. Among the audience were people representing B2B, B2C, education, and nonprofit organizations, all with different needs for getting their message out, different resources available to spread that message, and widely varying organizational structures determining where social media fits in to the mix.


Flexible Grids – the Swiss Army Knife of Modern Web Sites

September 30, 2011

The web is changing. With some of the new HTML5 and CSS3 standards now being supported by IE 8 and above, more options are available now than ever before — especially for forward-thinking UI Developers.

It’s hard sometimes to keep these new techniques at bay when they are able to do such amazing things for your clients, like restructuring a web site layout on the fly with a flexible, responsive grid system — one of my favorite being designer Andy Taylor’s (@andytlr) 1140 CSS Grid System


Mrs. Gaskell, Kindles, and the User Half of User Experience

September 29, 2011

Followers of this blog may remember I won a Kindle a while back in the FutureM Future of Marketing challenge, sponsored by Smarterer. Yesterday was the first day I became a Kindle owner, when I met with Smarterer’s awesome community manager, Alison Morris. Pleased with the honor, I was also pretty enthralled by the Kindle. But right now it’s at home, and a paperback copy of Elizabeth Gaskell's Cranford continues to accompany me on my travels. This, in spite of the fact that Ruth Rendell’s latest is now loaded on the Kindle.


A Busy Fall at OHO

September 28, 2011

It's shaping up to be a busy fall here at OHO. Our Ed Hastings saw this sign and got one for the meeting area--a little deadline humor:


OHO Launches New Site for Roger Williams University

September 21, 2011

OHO is very excited to announce the launch Monday of a new site for Roger Williams University. 

Here's a look at the new site: