Insights by Oho Interactive

The NUSL Viewbook Gets Digitized

September 26, 2012

NUSL Viewbook

For those of you who were dying to see more than just our two shots of the Northeastern University School of Law 2012-2013 viewbook, we've got great news: Northeastern has partnered with zmags to digitize the entire book.  That means even those of you not on Northeastern's mailing list can take a gander at every one of its 28 gorgeous pages at your own leisure.

The digital viewbook can be seen here.  Happy flipping!


The Best Stuff on the Web - Supertall, Single Page Sites

September 05, 2012

Loading IconHey there and welcome back to our series, The Best Stuff on the Web, in which we break out our plumber's tools, make sure our belts are nice and tight, and inspect that series of tubes we call the internet to find the greatest stuff (best websites, most innovative designs, coolest features, most mind-blowing [insert awesome thing here], etc.) we've seen this year.


Match Education - A Video Case Study on Quick-to-Market in Drupal

August 29, 2012


While we think all of the work we do for our amazing roster of clients is worthy of a case study, some stories are more fun to tell than others.  Take our work for Match Education, for example: a custom-designed, responsive, fully-implemented Drupal site in under 6 weeks?  Pish tosh, the cynics may have said, but we knew otherwise and took on the website redesign with aplomb.  For the whole story, check out our video case study, embedded above.


Up and Up - OHO Gets Listed on the Inc. 5000

August 27, 2012

Inc. 5000 Logo

Think back to the year 2000.  Though surely a distant memory for many of us (the fashion, the music, dial-up internet - yikes!), the beginning of the new century marks a special place in OHO's heart.  It was the year we officially opened our doors for business and started, despite humble beginnings, our tradition of tireless customer service met with cutting edge work.


OHO Goes Back to School with the Uncommon Schools Recruiters Video

August 13, 2012


You don't have to be a passionate, hopeful, young teacher to appreciate the message in Uncommon Schools' latest video: the key to a successful career is surrounding yourself with smart, driven, impassioned people in an environment that expects only the best.  Pretty inspiring stuff, if you ask us.

Check out the full video, from Uncommon Schools' Vimeo page, above, which was co-produced by OHO Interactive and Anchor Line Web & Screen Works.


Motivatability: Driving the Clicks that Lie Beyond Usability

July 31, 2012

Watch Jason Smith and Jim Dalglish discuss the concept of motivatability. Learn what motivatability is, how it can help you create a meaningful relationship with your users, and how it is key to getting them to take a desired action.

Hot Off the Presses - The NUSL Viewbook

July 23, 2012

NUSL Viewbook

You can imagine our delight this morning as we arrived to find our custom-designed viewbook, comissioned by Northeastern University's School of Law, back from the printer and ready for distribution!


Never Repeat Yourself: A Development Technique in Practice from An Event Apart

July 20, 2012

Getting excited about the newest web tools and techniques is something every front end developer can relate to and after attending An Event Apart, Boston, we could hardly wait to turn up the volume on some of our development practices, in this instance, preprocessing our CSS. There are multiple ways to preprocess CSS or Cascading Style Sheets but two most popular are SASS & LESS.

For those still unsure what SASS is exactly:


Upcoming Webinar: Motivatability - Driving the Clicks That Lie Beyond Usability

July 19, 2012

The brilliant minds of the OHO Interactive Research & IA team have put together their thoughts in a webinar on a concept that's sure to rock the usability boat: motivatability.  The webinar will be hosted, live, by OHO on Tuesday, July 31st, 2012 at 12:00 pm.

Registration is now open, so reserve your spot today: Register Now.