Insights by Oho Interactive

User-Centric Research - Making Mobile UX Testing Mobile

November 26, 2012

Mobile devices, by definition, go everywhere users go. Depending on location, mobile contextual engagements are almost limitless. Yet, mobile users still expect the same robust experience they get from their desktop. With the global shift towards mobile, creating user experiences that meet these inherent challenges of limited real estate and unlimited contexts can seem daunting.


Reaching Adult Learners for Online Programs

November 15, 2012

With nearly 30% of the 18 million college students over age 25, American colleges and universities are tailoring their programs to reach these "non-traditional" college students with more flexible evening and weekend classes, fully online programs, and hybrid programs that combine classes offered both on- and off-site. As degree completion options expand and student expectations of program offerings grow, schools need to know how to reach these students.


Upcoming Webinar: Reaching Adult Learners with Online, Hybrid, and Traditional College Degree Programs

November 12, 2012

Join us for a webinar as OHO's Managing Director and Chief Creative Officer Jason Smith shares 5 years' worth of nationwide research in best practices for reaching the adult learners segment for college and university distance learning and online/on-site hybrid programs.  The webinar, entitled "Reaching Adult Learners with Online, Hybrid, and Traditional College Degree Programs," will be hosted live, by OHO, this Thursday, November 15th at 12:00 pm.

Space is limited, so reserve your spot today: Register Now.


OHO-Developed Root Capital Site Named a 2012 MITX Interactive Award Finalist

October 25, 2012

It's awards season for the web community and OHO is kicking things off with some exciting news: for our work on nonprofit organization Root Capital's website refresh, we've been named a finalist for the 2012 MITX Interactive Awards in the Nonprofits & Government category!


Email Marketing Done Right - Why Your Mobile Marketing Strategy Should Be Top-of-Mind

October 10, 2012

Mobile EmailPop quiz: when was the last time you checked your personal email on your laptop or desktop computer?  If you answered "don't remember," chances are you're part of a growing trend of email users who are, rather than powering on their old, dusty desktops, using their mobile devices (tablets, smartphones, etc.) more and more to consume email and web content.