When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.
The name itself pretty much explains it - web accessibility means making the web accessible to anyone and everyone, including people with disabilities. But behind such a seemingly simple concept lies a very complicated and sometimes lengthy process, as well as lots of uncertainty about which regulations, standards, and rules to adhere to.
College and university recruitment marketers have a more challenging job than ever. The higher education landscape is in flux and hitting enrollment numbers is crucial- but with thousands of colleges trying to attract prospective students, it can be difficult to stick out in the crowd.