Over the past 8 years, OHO Interactive has engaged with more than 32,455 higher education survey participants, and had the opportunity to interact with nearly 1,000 prospective students through individual interviews and focus groups.
There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?
Odds are your website wears a lot of hats. It’s a master multi-tasker responsible for inviting visitors in, telling your organization’s story, and generating leads. And depending on your business, it could be expected to do much more. So how can you be sure that your site is fully optimized to accomplish your business goals?
A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…