As more colleges and universities launch comprehensive fundraising campaigns, stand alone campaign websites are increasing in number and growing in complexity. These sites are becoming critical communications tools that are an integral part of a capital campaign.
Planning Your Capital Campaign Website
How donors interact and use a capital campaign website changes over time. We’ve identified three key phases for the capital campaign. Your website should be designed to be a primary communication tool in each phase:
While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.
Once a year. Before board meetings. Sometime in the summer.
Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.
But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.
When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.
Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?
Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.
Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.
There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?
In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4% increase in “RN-to-BSN” programs” according to the American Associations of Colleges of Nursing (AACN). Nursing students entered schools “in record numbers to develop the skills needed to meet employer demands and patient care needs.” These are some of the highest growth rates in the last 10 years, and the demand for more educated nurses will continue into the next decade.
Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.