Insights by Jason Smith

5 Questions to Ask Before Designing Your Capital Campaign Website

January 13, 2016

While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.

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Marketing Dashboards for Colleges, Universities, and Higher Education

December 10, 2015

Once a year. Before board meetings. Sometime in the summer.

Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.

But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.

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Mobile a Top Priority for Higher Ed Website Redesigns

November 17, 2015

When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.

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Higher Education Marketing: Prove Your Impact with End-to-End Reporting

October 20, 2015

Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?

Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.

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Rating the New Federal College Scorecard Against Other College Comparison Tools

September 17, 2015

Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.

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User Testing On A Shoestring

There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?

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6 Must-Do Strategies For Recruiting Nursing Students

August 11, 2015

In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4% increase in “RN-to-BSN” programs” according to the American Associations of Colleges of Nursing (AACN). Nursing students entered schools “in record numbers to develop the skills needed to meet employer demands and patient care needs.” These are some of the highest growth rates in the last 10 years, and the demand for more educated nurses will continue into the next decade.

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3 Higher Education Marketing Projects That Will Rev Your Lead Generation Engine

July 09, 2015

Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.

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Higher Education Marketing for Adult Learners: 7 Key Messages You Can Learn from SNHU

May 07, 2015

Do you want to know the secret messaging strategy of one the most recognized non-profit online schools in the country? It isn’t confidential. It isn’t stolen. It’s right out in the open – on YouTube:

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