It’s like a cluttered garage that you wish someone else would just clean out–get rid of the trash, sweep it out, and put anything of value back on some nice shiny shelves.
You could turn around, walk away, hire an agency, and tell them — fix it!
But, it’s your job to clean it out.
To help you dive in, we’ve outlined a seven-point action plan — if you follow it, you’ll end up with a good understanding of what’s in your “garage” and some first thoughts on all of the key areas for a new website.
Recently, in a kickoff meeting for a higher education website project, the vice president of marketing announced that to get the website done on schedule, she was informing the president that the internal marketing team would cancel an issue of the alumni magazine and some other annual projects from their schedule.
“It’s the only way the site will get done. We need to free up resources,” she said.
I appreciated this straightforward, no-nonsense approach to resource planning for a website.
The American’s with Disabilities Act was first passed in 1990, at a time when the internet was still in its infancy and the bill was focused primarily on physical spaces. Over time, the bill has adapted to creating accessible spaces in the digital world as well — as have the penalties for failing to do so.
“How does our site compare to our peers?” This is one of the most common questions we get from our clients. To help answer it and to benchmark your site, we’ve compiled the analytics on a set of higher education websites to understand the current browsing behaviors. This data captures browsing behavior between January 1, 2016 and December 31, 2016.
Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.
The concept of website personalization is a simple one.
To improve the overall experience of its users, a site utilizes information — such as geographical location, browsing history, and demographic data — to present unique content that’s specific to each individual’s needs. We’ve all experienced the power of personalization and an improved experience through Netflix, Amazon, and Facebook. These sites improve our digital experience – and draw us deeper into the product – by providing the most relevant content.
The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.
User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.
While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.