“How does our site compare to our peers?” This is one of the most common questions we get from our clients. To help answer it and to benchmark your site, we’ve compiled the analytics on a set of higher education websites to understand the current browsing behaviors. This data captures browsing behavior between January 1, 2016 and December 31, 2016.
Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.
The concept of website personalization is a simple one.
To improve the overall experience of its users, a site utilizes information — such as geographical location, browsing history, and demographic data — to present unique content that’s specific to each individual’s needs. We’ve all experienced the power of personalization and an improved experience through Netflix, Amazon, and Facebook. These sites improve our digital experience – and draw us deeper into the product – by providing the most relevant content.
The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.
User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.
While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.
For healthcare organizations and insurers looking to attract new customers, using their website to engage with potential customers is critical. A key piece of information potential customers want to see on the website is the doctor search, as it helps them determine if their doctor is available or lets them discover the types of specialists covered.
As more colleges and universities launch comprehensive fundraising campaigns, stand alone campaign websites are increasing in number and growing in complexity. These sites are becoming critical communications tools that are an integral part of a capital campaign.
Planning Your Capital Campaign Website
How donors interact and use a capital campaign website changes over time. We’ve identified three key phases for the capital campaign. Your website should be designed to be a primary communication tool in each phase:
While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.