Insights by Jason Smith

ADA Website Compliance: Preparing Your College or University Website

The American’s with Disabilities Act was first passed in 1990, at a time when the internet was still in its infancy and the bill was focused primarily on physical spaces. Over time, the bill has adapted to creating accessible spaces in the digital world as well — as have the penalties for failing to do so.  

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2017 Website Analytics Report for College, University, and Higher Education Websites

April 11, 2017

“How does our site compare to our peers?” This is one of the most common questions we get from our clients. To help answer it and to benchmark your site, we’ve compiled the analytics on a set of higher education websites to understand the current browsing behaviors. This data captures browsing behavior between January 1, 2016 and December 31, 2016.

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7 Strategies for Recruiting Adult Learners and Non-Traditional Students

March 06, 2017

Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.

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Website Personalization Approaches: Explicit, Implicit, and Contextual

January 13, 2017

The concept of website personalization is a simple one.

To improve the overall experience of its users, a site utilizes information — such as geographical location, browsing history, and demographic data — to present unique content that’s specific to each individual’s needs. We’ve all experienced the power of personalization and an improved experience through Netflix, Amazon, and Facebook. These sites improve our digital experience – and draw us deeper into the product – by providing the most relevant content.

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The New Typical Student: How Three Schools Are Courting Adult Learners and Winning the Enrollment Game

November 29, 2016

The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.

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What Prospective Undergraduates Want from Admissions Marketing Materials

November 08, 2016

User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.

While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.

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Law School Website Design: 7 Insights for Recruitment Success

October 18, 2016

With law schools across the country facing diminishing class sizes and enrollments, the pressure to recruit and retain students is increasing.

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Budgeting for Your Higher Education Website Redesign

October 06, 2016

A higher ed website redesign project generally begins with what seems like a simple question.

“How much is this going to cost?”

The most common answer is as frustrating as it is vague.

“Well, that depends.”

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What’s Up Doc? Designing Effective Online Doctor Finder Tools for Hospitals, Healthcare and Insurance Websites

April 13, 2016

For healthcare organizations and insurers looking to attract new customers, using their website to engage with potential customers is critical. A key piece of information potential customers want to see on the website is the doctor search, as it helps them determine if their doctor is available or lets them discover the types of specialists covered.

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10 Best Capital Campaign Websites for Universities and Colleges

February 10, 2016

As more colleges and universities launch comprehensive fundraising campaigns, stand alone campaign websites are increasing in number and growing in complexity. These sites are becoming critical communications tools that are an integral part of a capital campaign.

Planning Your Capital Campaign Website

How donors interact and use a capital campaign website changes over time. We’ve identified three key phases for the capital campaign. Your website should be designed to be a primary communication tool in each phase:

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