Insights by Georgy Cohen

A Better Human Makes a Better Web: Lessons From HighEdWeb 2014

October 27, 2014

Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit:


Explained in 60 Seconds: Readability

October 07, 2014

Having a great looking website is good. Having a great looking website with content that scores high on readability is better.

When visitors come to your site, you want them to understand the message you’re communicating and the action you’d like them to take. That’s where readability comes in.

Not only is it a critical component in the overall user experience of your site, it’s also an important factor in your site’s overall success at meeting business goals. Here’s what you need to know.


Your Website’s Fountain of Youth Part 2: Training and Guidelines

September 11, 2014

Last time, we talked about how editorial calendars help your website stay fresh, accurate, and relevant for the long haul. Today’s digital fountain of youth consists of training and guidelines. Does that sound dull? It doesn’t have to be. Also, your website’s livelihood depends on them.


Your Website’s Fountain of Youth Part 1: Editorial Calendar

September 09, 2014

From the age of the Greek writer Herodotus in the fifth century BC up through Ponce De Leon’s exploration of Florida in the 16th century, the legend of a fountain of youth that could wash away the years has persisted throughout history.

While we can’t get rid of those crow’s feet, we have found the fountain of youth… for your website. In this blog series, we will define the components that comprise the secret to eternal youth for your digital face.

Editorial Calendar

What is an editorial calendar?


3 Keys To Creating News Content That Matters

August 12, 2014

It shows up on a lot of sitemaps: a section called “News.” Therein lives Very Important Information about your organization and its myriad happenings. So important! Everyone’s gonna want to read this. Extra extra!

But will they? News is not implicitly valuable, simply because we call it such. Does our idea of “news” gibe with the members of our target audience?


After Your Website Redesign: Planning for Day Two -- and Beyond

July 07, 2014

From the outside, this is what the typical web project might look like: We have a kickoff meeting. We have a lot of meetings and do a lot of work. One day, the site launches. We celebrate and eat cake. Yay! Then, we move on. The project is done!

Or is it? What about Day Two -- when the crumbs have been swept away and the website is really, truly out there?