Insights by Georgy Cohen

How Transparency Makes the Web Better

April 28, 2015

Transparency flies in the face of silos, which are endemic to higher ed. Silos seclude people from one another and disconnect people from streams of information. This creates redundancy and inefficiency, inhibits the ability to gain broad buy-in, and makes communication challenging.

But when you strive to foster transparency, the walls fall away. People become humans, not just names on a list. Information becomes common knowledge, not the stuff of legend. Communication and connections become the currency by which things get done.


13 Reasons You Should Be Keeping a Website Redesign Blog

March 12, 2015

A redesign project is so much more than churning out a digital product that meets some set of specifications. It’s often a radical re-envisioning of how an organization represents itself on a global medium. Kind of a big deal.

And in any organization, of course, you have people. Could be 5, 50, or 5000. No matter how many there are, they all have a vested interest in that digital representation of themselves. How is it changing? Why is it changing? What about my feelings?


Explained in 60 Seconds: Taxonomy

March 03, 2015

When we embark on a web project and begin to discuss content planning and organization, one of the terms we often throw around is “taxonomy.” What does that mean, exactly?

My first introduction to the concept of taxonomy came in middle school, when we learned the following mnemonic device for the taxonomic order for biological classification:

      King Philip’s Class Ordered Five Green Sandwiches

      Kingdom Phylum Class Order Family Genus Species


Explained In 60 Seconds: URL Structure

February 03, 2015

Some of the most important components of our website don’t show up in its visible, designed area. One of those is the uniform resource locator, commonly known as the URL. Simply put, a URL is the “location of a file on the web.” The two components of a URL with which we are typically most concerned are the domain name (e.g. and the path (e.g. /work/).


Content Considerations for a Responsive Web Design

January 08, 2015

When you embark on a responsive web design project, you’ll be spending a lot of time looking at how designs resolve from one browser experience to another, and wireframing layouts across devices. But you should also devote a hefty amount of time to examining and planning your content.


Your Website’s Fountain of Youth Part 4: Roles and Workflow

December 18, 2014

As Brain Traffic represents in their content strategy quad, half of what makes content strategy happen comes down to people -- that means workflow and governance. Brain Traffic defines workflow as the which “processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality.” Within workflow, there are roles and responsibilities defined to help the process move along smoothly.


Your Website’s Fountain of Youth Part 3: Measurement

December 16, 2014

When it comes to websites, we can make a lot of things. But how do we know if they’re successful? And how do we define success? That’s where developing a measurement plan comes into play, and that’s what we will discuss in this third installment of our “fountain of youth” series.


New Perspectives on Content Strategy at Confab Higher Ed

November 19, 2014

In its second year, the Confab Higher Ed conference -- organized by Brain Traffic, the firm owned by content strategy pioneer Kristina Halvorson -- yielded another stellar lineup, with the most frequently heard complaint being the tough choice between sessions in a given block.


The Softer Side of Web Design

November 12, 2014

Our work is built around facts: budgets, deliverables, schedules, and requirements. But we can’t ignore the softer side of our work: feelings.

A surprising amount of the work that we do is bound up in feelings. To create effective web experiences and processes, we can’t help but consider the emotional impact of our decisions, whether it’s the phrasing of a call to action, creating a content workflow in the CMS, or assigning a staff member a new responsibility.


A Better Human Makes a Better Web: Lessons From HighEdWeb 2014

October 27, 2014

Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit: