Insights by Georgy Cohen

Planning Photography for Your Website Redesign

October 28, 2015

We talk a lot about the importance of thinking through your content as a core part of your website redesign process. Planning sustainable, strategic content from the outset of your project helps ensure not only a successful launch, but a viable communications platform for the long term.

But what some people don’t realize is that when we talk about the importance of “content,” we’re not just talking about the words on a page. One of the most important content components on your website is your photography.

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A Look Back at HighEdWeb 2015

October 08, 2015

This year found the annual HighEdWeb conference setting up camp in Milwaukee, Wisconsin, and we spent several days getting our geek on in the land of cheese curds, beer, and, the Bronze Fonz.

The conference spanned topics ranging from development to design, content strategy to crisis communications, and everything in between. Here are some of the major themes we saw stand out:

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Four Ways Higher Ed Must Respond to the New College Scorecard

September 15, 2015

In his weekly address to the nation on September 12, President Barack Obama unveiled his new College Scorecard, a long-promised consumer evaluation tool for colleges and universities.

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Sustaining Your Website With Stories

August 26, 2015

Storytelling as a practice is as old as time itself. From the oral tradition to mass-produced publications, stories are the currency by which we communicate our culture, our experiences, and our values.

So when seeking to communicate about our organization, stories have a high value. By relating authentic experiences in the words and images of those who lived them, we bring our brands and missions to life.

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Planning for Event Calendars

August 06, 2015

In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:

  • Where will events display on the website?
  • What events will show up on the homepage?
  • What event calendar system should we use?

These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.

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On the Road Again: Conference Takeaways from HighEdWeb New York and the Web Conference at Penn State

June 30, 2015

The Northeast is lovely this time of year, but you know what’s lovelier? Hardcore higher-ed know-how. And that’s what I found last month at the HighEdWeb New York conference in Ithaca, New York, and the Web Conference at Penn State in State College, Pennsylvania.

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Enabling Your Higher Ed Website as a Crisis Communications Tool

June 04, 2015

The serenity of life on a college campus can be interrupted without a moment’s notice by a crisis. This could be an inclement weather event, a chemical spill, or even an act of violence.

When these incidents occur, communications staff must immediately spring into action, keeping both the immediate and extended campus community informed. This is when your website transforms from core business asset to invaluable crisis communications platform.

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9 Digital To-Do’s You Need to Tackle This Summer

May 27, 2015

Universities everywhere are breathing a sigh of relief. For most, tassels have been flipped, mortarboards flung in the air, and the academic year has come to a close.

Summer is a quieter time on campus, which provides the opportunity to play a bit of catch-up on tasks and projects that eluded us during the school year. So, with a better digital presence in mind, how can you take advantage of this time to shine brighter come the fall?

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Explained in 60 Seconds: Content Audits

May 05, 2015

One of the foundational deliverables for a website project is a content audit. A content audit is a comprehensive website evaluation that takes into account multiple quantitative and qualitative factors in order to gauge current content quality, components, connections, structure, and function.

You know the adage “if it ain’t broke, don’t fix it”? Well, a website content audit helps us know what is broken so we do fix it. And often, you get the added perk of discovering some buried or obscured content gems that you’d want to do more with in the next iteration of the site.

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How Transparency Makes the Web Better

April 28, 2015

Transparency flies in the face of silos, which are endemic to higher ed. Silos seclude people from one another and disconnect people from streams of information. This creates redundancy and inefficiency, inhibits the ability to gain broad buy-in, and makes communication challenging.

But when you strive to foster transparency, the walls fall away. People become humans, not just names on a list. Information becomes common knowledge, not the stuff of legend. Communication and connections become the currency by which things get done.

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