When we kick off a website redesign project with a client, one of the first things we discuss is an area where the bulk of the work might not happen for months down the line. That’s right, I’m talking about content.
To be frank, it can be a scary conversation. With these kinds of projects, the content expectations can be daunting — especially if you wait to think about it until you are well into the design phase. By that point, a significant number of content decisions have already been made, and you’ll end up in a tight spot if you don’t have a plan for how to address them.
Congratulations! May 1 has passed. That means you have sent out acceptances and yielded your class. Well done. Months of hard work have brought you to this point — time to take a breath.
But then what? After all, the phenomenon of summer melt is real. Content holes still need to be filled. And how can we make sure we do an even better job next year? As we slide into summer, here are five action items to keep you rolling.
Last November, I presented at Confab Higher Ed on what higher ed can learn from new trends in email newsletters. Yes, you read that right: email newsletters, arguably the hottest digital platform today (sorry, Snapchat) and it was invented in 1972.
It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.
Increasingly, we see clients ready to think beyond the launch of their website and closely consider what happens on “day two” - determining how they will manage and sustain their web presence on an ongoing basis.
In higher ed, resources are often tight. But there is one resource that we have in spades: students. In addition to their experiences, which provide endless fodder for content opportunities, students can also be invaluable resources in your communications office in helping manage your websites. They are motivated to gain professional expertise and bring a perspective close to that of your primary audience.
However, like any resource, student web workers should be managed purposefully. Here are some guidelines for ensuring that you maximize value from your student workers.
If you're thinking about improving your website, you should be thinking about content strategy. Simply put, content strategy means getting purposeful about your content and creating habits that support its ongoing success.