Insights by Georgy Cohen

Managing Content Development for a Website Redesign Project

January 22, 2018

When we kick off a website redesign project with a client, one of the first things we discuss is an area where the bulk of the work might not happen for months down the line. That’s right, I’m talking about content.

To be frank, it can be a scary conversation. With these kinds of projects, the content expectations can be daunting — especially if you wait to think about it until you are well into the design phase. By that point, a significant number of content decisions have already been made, and you’ll end up in a tight spot if you don’t have a plan for how to address them.

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Five Content Strategy To-Dos For Your Higher Education Institution This Summer

May 05, 2017

Congratulations! May 1 has passed. That means you have sent out acceptances and yielded your class. Well done. Months of hard work have brought you to this point — time to take a breath.

But then what? After all, the phenomenon of summer melt is real. Content holes still need to be filled. And how can we make sure we do an even better job next year? As we slide into summer, here are five action items to keep you rolling.

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The Future of Email Newsletters

January 20, 2017

Last November, I presented at Confab Higher Ed on what higher ed can learn from new trends in email newsletters. Yes, you read that right: email newsletters, arguably the hottest digital platform today (sorry, Snapchat) and it was invented in 1972.

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How to Get the Most out of a Higher Ed Web Conference

September 23, 2016

It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.

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Are You Ready for Web Governance?

April 27, 2016

Increasingly, we see clients ready to think beyond the launch of their website and closely consider what happens on “day two” - determining how they will manage and sustain their web presence on an ongoing basis.

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Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

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Getting the Most out of Your Student Workers

February 24, 2016

In higher ed, resources are often tight. But there is one resource that we have in spades: students. In addition to their experiences, which provide endless fodder for content opportunities, students can also be invaluable resources in your communications office in helping manage your websites. They are motivated to gain professional expertise and bring a perspective close to that of your primary audience.

However, like any resource, student web workers should be managed purposefully. Here are some guidelines for ensuring that you maximize value from your student workers.

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Your Content Strategy Reading List for 2016

January 27, 2016

If you're thinking about improving your website, you should be thinking about content strategy. Simply put, content strategy means getting purposeful about your content and creating habits that support its ongoing success.

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Tools and Plugins to Help with your Content Strategy

December 15, 2015

When you’re thinking about your content strategy, there are several resources available to help you think through the process — books, articles, templates, frameworks, best practices, definitions, and more. But some of the most helpful resources are literally just a click away.

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Coming Together at Confab Higher Ed 2015

November 19, 2015

Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.

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