Insights by Eric Grzymkowski

2019 Google Analytics Benchmarks for Higher Education Websites

February 01, 2019

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2018 to December 31, 2018 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.

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8 Must-Attend Conferences for Higher Education Marketers in 2019

January 02, 2019

Each year, higher education marketers have dozens (perhaps hundreds) of higher education marketing conferences to choose from. Depending on your budget, you might only be able to attend a small handful — or even just a single conference. So it’s important that you get the most out of the event.

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Take Your Webmaster to Lunch Day

July 06, 2018

At this very moment, thousands of Webmasters around the world are microwaving sad, lonely Hot-Pockets for lunch.

They deserve better.

This year, you could win a chance to celebrate International Take Your Webmaster to Lunch Day in style with a $100 Visa Gift Card courtesy of OHO Interactive.

Don’t have a Webmaster? You can use your prize to treat your whole team to lunch, or perhaps even to post a LinkedIn ad to hire a Webmaster to celebrate with in 2019.

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The State of Higher Education Web Teams

May 16, 2018

We surveyed marketing and communications professionals at 130 different higher education institutions to better understand the current state of higher education web teams. How are they structured? What skillsets are they adding? Are team sizes growing or shrinking?

We've analyzed the data to determine how higher education web teams are evolving, and what steps you can take to ensure your team is performing to its full potential. By filling out the form below, you'll receive immediate access to a wealth of information including:

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5 Content Accessibility Issues and How to Fix Them

April 17, 2018

For many web teams — regardless of the industry — site accessibility remains a reactive issue. Too often, the drive to adjust site content to make it more accessible comes on the heels of ADA (Americans with Disabilities Act) complaints filed against the organization.

While that approach does ensure that the web continues to evolve toward a more accessible space for all users, it also ensures that process will be a slow, uphill battle for both users and content creators.

The ideal approach is to evaluate and adjust your own content proactively.

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The State of Higher Education Web Teams: 2017

December 22, 2017

It can sometimes be difficult to know if the way you’ve structured your team is the “right” way. For most, whether you are meeting your internal goals and rising to the demands of your institution is the only method to measure. There’s no real, concrete way to compare your own structure and your own success against that of the rest of the industry.

We wanted to change that.

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Highlights from DrupalCon 2017

June 19, 2017

Each year, thousands of developers, designers, content strategists, and industry leaders gather at DrupalCon to share their ideas and experiences using one of the world’s most popular open-source content management solutions. For the 2017 conference, two of our developers and several other members of our team had the opportunity to attend the conference in Baltimore.

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ADA Website Accessibility Compliance in Higher Education

April 10, 2017

Real-world accessibility solutions have been commonplace for some time. Wheelchair accessible ramps outside of buildings, braille numbers on ATM keypads, and chirping audio cues at crosswalks are just a few accessibility features we often take for granted. How accessibility translates to the digital space, however, is a question that industries across the web are still struggling to answer. Particularly in higher education.

Last month, in response to a Justice Department accessability order, The University of California, Berkeley had two options:

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The Future of the Virtual Campus Tour

February 13, 2017

When most people think of virtual reality, they conjure images of clunky headsets and an endless sea of wires and sensors. They may think of video games, and futuristic setups with users strapped into sophisticated rigs exploring complex digital environments. They almost certainly don’t think about higher education.

But as the technology progresses, it might be time to start questioning how higher education can benefit from virtual reality.

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