Insights by Eric Grzymkowski

Creating an Efficient Remote Higher Ed Marcomm Team

March 25, 2020

As the COVID-19 crisis continues to unfold, we’ve been in frequent communication with our clients to facilitate discussions on a range of issues management and marketing topics. These conversations have evolved into a series of Brain Trust meetings where our higher ed colleagues can convene and talk openly about their challenges. Here are some insights gleaned from our first meeting, Creating an Efficient Remote Higher Ed Marcomm Team.

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OHO Receives 2019 Acquia Partner Award

March 04, 2020

Acquia announced today that it has selected OHO Interactive as a Most Wins of the Year award winner for 2019 as part of their annual Partner Awards — an awards program comprised of three categories across Acquia’s four global regions: Partners of the Year, Growth Partners of the Year, and Most Wins of the Year.

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7 Design and Marketing Book Recommendations to Inspire You in 2020

January 30, 2020

A good book can’t magically solve all of the problems your team is facing. It can, however, inspire you to make meaningful changes at your organization and spark a newfound sense of creativity that you may have been missing. I reached out to our expert team of content strategists, designers, and digital marketing specialists to find out what books, blogs, and newsletters inspire them. Here’s what they had to say.

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2020 Google Analytics Benchmarks for Higher Education Websites

January 21, 2020

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2019 to December 15, 2019 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.

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10 Must-Attend Conferences for Higher Education Marketers in 2020

December 13, 2019

Each year, higher education marketers have dozens of higher education marketing conferences to choose from. Depending on your budget, you might only be able to attend a small handful — or even just a single conference. So it’s important that you get the most out of the event.

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404 Error Pages: Crafting a Good Error Message

March 12, 2019

No matter how hard you try, at some point your website users are going to attempt to access pages on your site that no longer exist — or never existed in the first place. Maybe they bookmarked a page you’ve since removed or simply made a typo when entering a URL directly. Regardless of how the mistake was made, your site now has to decide what to do with this lost user – and get them to a relevant spot on your website..

Enter the humble 404 page.

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2019 Google Analytics Benchmarks for Higher Education Websites

February 01, 2019

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2018 to December 31, 2018 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.

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Take Your Webmaster to Lunch Day

July 06, 2018

At this very moment, thousands of Webmasters around the world are microwaving sad, lonely Hot-Pockets for lunch.

They deserve better.

This year, you could win a chance to celebrate International Take Your Webmaster to Lunch Day in style with a $100 Visa Gift Card courtesy of OHO Interactive.

Don’t have a Webmaster? You can use your prize to treat your whole team to lunch, or perhaps even to post a LinkedIn ad to hire a Webmaster to celebrate with in 2019.

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The State of Higher Education Web Teams

May 16, 2018

We surveyed marketing and communications professionals at 130 different higher education institutions to better understand the current state of higher education web teams. How are they structured? What skillsets are they adding? Are team sizes growing or shrinking?

We've analyzed the data to determine how higher education web teams are evolving, and what steps you can take to ensure your team is performing to its full potential. By filling out the form below, you'll receive immediate access to a wealth of information including:

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5 Content Accessibility Issues and How to Fix Them

April 17, 2018

For many web teams — regardless of the industry — site accessibility remains a reactive issue. Too often, the drive to adjust site content to make it more accessible comes on the heels of ADA (Americans with Disabilities Act) complaints filed against the organization.

While that approach does ensure that the web continues to evolve toward a more accessible space for all users, it also ensures that process will be a slow, uphill battle for both users and content creators.

The ideal approach is to evaluate and adjust your own content proactively.

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