Insights by Eleni Stathoulis

So You Want To Build A Website...

May 01, 2014

Not too long ago we decided it was time to redo the OHO website. We thought it would be easy; after all, we do this for clients every day, right? Well, as it turns out, that was back in 2011. It took longer than we expected, but what really matters is that the new site is live and we’re all basking in the glory of our hard work and dedication to the project.

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“Pictures” Matter: Why Visual Content Is King

March 18, 2014

The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.

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Branded In Boston: The Power of Making Meaningful Connections

January 17, 2014

Earlier this week I attended the “2014 Edge Conference - Branded in Boston,” hosted by the ICA and organized by the AdClub. With speakers representing companies ranging from Google and Fidelity Investments to Bully Boy Distillers and Island Creek Oysters, the event celebrated the brands that live, breathe, and grow in Boston.

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Inspiring Works Last Night at the AIGA BoNE Awards

June 10, 2011

Last night we braved the monsoon that descended upon our fair city, determined to make our way to the BoNE show. One bus and two train rides later, we arrived – ready to mingle among our peers, peruse and browse the wonderful work on display. As we made our way through the exhibit, it struck us that what makes the BoNE show so great is that work from seasoned professionals and aspiring, talented designers are showcased side by side. No pretense – just a collection of really great work showcasing that talent transcends all boundaries.

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