What Is Web Content Strategy?

July 01, 2015

Web Content Strategy Defined

According to Kristina Halvorson, author of the seminal text "Content Strategy for the Web," content strategy means "planning for the creation, delivery, and governance of useful, usable content." Simply put, this means thinking about so much more than just what we make, but also when, where and for whom we make it, as well as *why* and *how*. We need to actively care about our content at every point in its lifecycle to ensure it succeeds, both in serving our organizational interests and our users' needs.

When is the time for content strategy?

It's every day. Getting in the habit of thinking about content strategy as you make your way through each day will enable digital success and set the stage not just for a successful web redesign project, but a successful life of your website. Dive into using content strategy right now with this handy one-page guide, "How to Use Content Strategy Every Day."

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