Upcoming Webinar: Holy Analytics, Batman!

June 09, 2014

Riddle me this? How do I track a user from my Facebook ad to my website to my third party lead generation tool – all in one analytics package?

Register now to join OHO's Jason Smith on Tuesday, June 17 at 12:00pm ET for a FREE webinar that will teach you how to outwit Google Analytics and get it to track users from first click to conversion. You’ll learn new analytics super powers, including how to:

  • Use Google Link Builder tools – get ready to track links from anywhere
  • Establish conversion goals – make sure people are doing what you want them to do
  • Set up tracking across multiple URLs – from social channels to your website to your SIS
  • Define and deploy user segmentations to fine tune reports
  • Event tracking on specific page elements or actions – does anyone watch that video? Who clicks on that link? Did anyone download that PDF?
  • Use custom variables for advanced tracking – it’s not as techie as it sounds
  • Deploy funnels for step-by-step processes – see where your users are leaking out

In the end, you’ll get one centralized view of your campaigns and digital outreach – there’s no more need to cobble together reports in spreadsheets. Then, we’ll show how a university and community health initiative used this data – and their new-found free time – to:

  • Set priorities based on data, not on political whim
  • Select which content to update
  • Demonstrate the impact of their digital strategy

Get ready to be an analytics superhero – in just one webinar.

Register now for the FREE webinar.

Related Reading

various charts and graphs
2019 Google Analytics Benchmarks for Higher Education Websites

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends.

ui photo
Webinar: Make Your Data Work for You

As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fl

graph image
2018 Google Analytics Benchmarks for Higher Education, College, and University Websites

As we head into 2018, it’s time for our fourth annual report on Google Analytics benchmarks for college and university websites.