Putting the Art Front and Center: Katonah Museum of Art Launches Site

April 29, 2009

“We love how beautiful, functional and impressive our site looks,” said Gina Keir, Director of Public Relations and Marketing. “It is now commensurate with the incredible art museum that we are.”

The previous site sidelined the art and put a heavy emphasis of the web site elements such as navigation. In its reincarnation, OHO flipped this around creating a navigation scheme that is minimalist and pushes the content to the front with large, oversized images and the capacity for full-screen slideshows.

“Web 2.0 museum website design is all about putting the art and the experience of art front and center,” commented Jason Smith, Chief Creative Officer at OHO. “The web is a visual medium. People scan for information and read micro-content. We encouraged the marketing team to focus on showing – rather than telling – why the museum is a great place.”



Related Reading

OHO-Developed Root Capital Site Named a 2012 MITX Interactive Award Finalist

It's awards season for the web community and OHO is kicking things off with some exciting news: for our work on nonprofit organization Root Capital's website refresh, we've been named a finalist fo

Boston Society for Architects Launches New Association Site

Boston Society for Architects (BSA) launched the completely revamped architects.org website this evening.

The Actors Fund Selects Drupal over Plone ...

The Actors Fund – a human services organization in New York and LA serving the entertainment industry – has engaged OHO Interactive to migra