“We love how beautiful, functional and impressive our site looks,” said Gina Keir, Director of Public Relations and Marketing. “It is now commensurate with the incredible art museum that we are.”
The previous site sidelined the art and put a heavy emphasis of the web site elements such as navigation. In its reincarnation, OHO flipped this around creating a navigation scheme that is minimalist and pushes the content to the front with large, oversized images and the capacity for full-screen slideshows.
“Web 2.0 museum website design is all about putting the art and the experience of art front and center,” commented Jason Smith, Chief Creative Officer at OHO. “The web is a visual medium. People scan for information and read micro-content. We encouraged the marketing team to focus on showing – rather than telling – why the museum is a great place.”