When California Baptist University (CBU), a private university in Southern California with on-campus and online programs, decided it was time to redesign their website, they were looking for some big changes. CBU wanted a departure from their corporate feeling site toward one that would excite and entice prospective students, especially students considering transferring. With so many great things to offer, CBU wanted an innovative design that would highlight their differentiators.
CBU's student population has grown rapidly in the past few years allowing them to incorporate the amenities of a big school, however they have retained a tight-knit community. Communicating this message and emphasizing that "Live Your Purpose" is more than just a motto, but reflective of the overall student experience, were key pieces of the redesign.
Creating a modern, user-centered website that appeals to and addresses the needs of multiple audiences was helped along by findings from user and competitive research. Built on concrete5, the new fully responsive site effectively communicates CBU's message on varying screen sizes and helps them reach and retain users regardless of device.
CBU's previous site
To learn more about California Baptist University and see OHO's work in action, visit calbaptist.edu.