The new has launched!

April 01, 2014

Around here, the old saying “the cobbler’s children have no shoes” hit home when it came to talking about our website. As a digital strategy firm, we’re always focused on creating and building award-winning websites for our clients, so for a while our own website took a backseat. But that’s not the case anymore. We’re so excited to announce the launch of the new, a complete reimagining of our digital presence.

When setting out to redesign, we started by conducting research and brand analysis to ensure that our new website would be a clear reflection of who we are and what we do for our clients. We used the collected data to create a new information architecture for the website that is easy to navigate and organizes the site in a way that makes sense to visitors.

The creative design is a big shift from our previous site, relying on billboard images for which our talented IA/developer Chase took much of the photography. The site is visually immersive and incorporates a number of interactive details especially noticeable in hover states.

An especially exciting part of the redesign was upgrading from Drupal 6 to Drupal 7 and creating a responsive website that looks great on any device. We also spent time creating new site content to complete the overhaul.

We’re quite happy with the results of our efforts and hope you love browsing the new website as much as we loved creating it.

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