Museums Gather to Discuss Social Media at NEMA

November 12, 2009

Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.

During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.

The session included:

  • What is Web 2.0? – discussing the philosophical and technological change that has happened on the web since 2005.
  • Best Practices for Social Media – an introduction to Facebook, Twitter, YouTube and Flickr including: demographics and suggested applications
  • Social Media in Action – Kate Burgess talked the audience through how the House of Seven Gables has used Facebook and Twitter to create a new marketing channel.
  • Social Media Engagement Pathway – An overview of the 4 steps OHO uses to plan social media campaigns.

The session was attended by over 60 museum professionals – some key questions that they audience raised:

  • How do you keep up the new ideas and energy on Facebook?
  • What privacy concerns should museums have in posting images or content?
  • How can I integrate images from Flickr into my website?

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