Best Practices Guide: Marketing Higher Ed to Prospective Undergrads

August 19, 2015

The higher education landscape has expanded greatly over the past several decades and it continues to do so today. However, colleges of all different sorts are struggling to stick out amongst the thousands of colleges in the United States. In order to become more attractive to prospective students, schools must implement new strategies on campus, off campus, and online.

In our Best Practices Guide: Marketing Higher Education to Prospective Undergrads, we explore some tips and strategies to overcoming common problems that higher education marketers face.

Related Reading

a desktop, tablet, and mobile device with charts displayed on each screen
2020 Google Analytics Benchmarks for Higher Education Websites

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends.

2020 in big, bright numbers
10 Must-Attend Conferences for Higher Education Marketers in 2020

Each year, higher education marketers have dozens of higher education marketing conferences to choose from.

a satellite lands in the ocean
5 Tips for Successful College Landing Pages

The straightforward and unambiguous purpose of a college landing page is refreshing in the digital marketing landscape.

students flipping through records
Student Recruitment: How SEO Can Drive Enrollment

Higher education marketing professionals often wear many hats when managing digital efforts at their institution, either with the partnership of an agency or in a smaller in-house team.