Just like your wardrobe keeping up with the coolest new fashion trends, your website should incorporate cutting-edge features that wow your visitors and give them a reason to tell their friends about you. Remember, your website redesign project isn’t actually finished the day you launch, there’s lots to do on day two and beyond, including making small enhancements that keep your design current and innovative. Consider adding some of these hot trends to your website design.
Despite its dangerous sounding name, scroll-jacking won’t get you in trouble with the long arm of the law. What it will do is take over the native scrolling within a browser to allow for “slides” that click into place. See how it works on this site:
If you love the look of scroll-jacking but are not sure about incorporating into your website, never fear. You can still get the look without the whole enchilada by incorporating a scalable full-screen intro “slide” that won’t take over native scrolling, just like these guys.
Hidden Menus on Desktop Sites
Navigation is dead, long live navigation! As responsive design websites have become the standard, so too has the hamburger menu - those three horizontal lines on a mobile-friendly site designed to indicate to a user that a hidden navigation lies within. Now, the hamburger menu is getting lots of action on desktop sites as a way to offer a cleanly designed page with zero distractions. Before rolling this out, you’d want to conduct in-depth user testing to make sure visitors are still able to find the information they need on your site, but in the meantime, get an idea of how it works from these folks.
Though background video isn’t the newest kid on the web design trend block, it is gaining in popularity, and being implemented with increasingly successful results. Not only does it add to the visual interest of a website page, it can also be an incredibly effective tool for telling your story, communicating an experience, or showing what makes you stand out from the competition (higher education and travel websites take note!). See how it’s done here:
If you happen to be a typography nerd, you’ll love this web design trend where large text serves as a focal point to make a big statement. Rather than a hero image getting all of the glory, websites embracing this trend put the written content front and center. You may also notice that in many situations where this is done, the website headers are simplified making for a striking, simplified page. These guys have it down:
No matter which web design trends you chose to incorporate into your website, so long as you keep it looking fresh and give a great user experience, you’ll be ahead of the game.
For more cool ideas for your web design, check out:
How to Get Great Photography That Doesn't Look Like Stock
The Softer Side of Web Design
Responsive Design 2.0: Dynamic Serving and the Future of Mobile Web Design