“Holy Analytics, Batman” Webinar Recap

June 18, 2014

As a digital marketer, figuring out how to make Google Analytics work for you is an important first step toward leveraging data that will help you get the most out of your website. Being able to track your users from their first click to conversion provides valuable information as to how effective your marketing efforts are at pushing people through the funnel and allows you to think strategically about your users.

Watch the recorded version of “Holy Analytics, Batman” and learn how to use Google Analytics to set up conversion tracking that will help you measure your marketing ROI, optimize your website, and develop segments to gain insights into your audience.

Related Reading

ui photo
Webinar: Make Your Data Work for You

As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fl

graph image
2018 Google Analytics Benchmarks for Higher Education, College, and University Websites

As we head into 2018, it’s time for our fourth annual report on Google Analytics benchmarks for college and university websites.

2017 Website Analytics Report for College, University, and Higher Education Websites

“How does our site compare to our peers?” This is one of the most common questions we get from our clients.