Best Practices Guide: Engaging Your Donor Community With Digital Marketing

May 19, 2016

Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.

In this best practices guide Engaging Your Donor Community With Digital Marketing: From Capital Campaigns to Alumni Websites, you'll learn what goes into making a great capital campaign website that drives giving, what alumni want in an alumni website, and how you can use real-time website personalization to create the ultimate user experience.

Capital Campaigns Best Practices Guide

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