5 Must-Attend Conferences for Higher Education Marketers in 2018

December 21, 2017

With 2018 stretched out before us, it’s time to start filling in those little boxes on the calendar with conferences that offer incredible opportunities for learning, networking, and knowledge sharing among folks from colleges and universities around the world. In 2018, higher education marketers, content strategists, and communication professionals need to make sure these conferences are on their calendars. We’ll see you there!

American Council on Education (ACE) Annual Meeting
With more than 1,700 member institutions, the American Council on Education represents the presidents of U.S. accredited, degree-granting institutions which include two- and four- year colleges, private and public universities, and nonprofit and for-profit entities. In 2018, ACE’s Annual Meeting expects nearly 2,000 higher education leaders for a discussion of trends in higher education leadership, to learn practical strategies to deal with day-to-day challenges on campus, and to network with colleagues.

Mark your calendar: March 10-13, 2018 - Washington, DC

EduWeb Digital Summit
In its 12th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digital marketing presence of colleges and universities, the agenda combines presentations and pre-conference workshops from leading industry and higher education experts. This year’s program will have tracks focusing on:

  • Content and Email Marketing
  • Web Tools and Hacks
  • Social Media
  • Data and Analytics
  • Web/Mobile Design and Strategy

Mark your calendar: July 23-25, 2018 – San Diego, CA

Put on by the Higher Education Web Professionals Association, the HighEdWeb Conference is created by and for higher education web professionals from across the globe. As event sponsors, we’re fans of how well organized the conference is and the high caliber of each session. From the great workshops to the enthralling keynotes, HighEdWeb always delivers a fantastic experience for attendees.

Mark your calendar: October 21-24, 2018 – Sacramento, CA

UPCEA Marketing and Enrollment Management Seminar
The University Professional & Continuing Education Association (UPCEA) serves more than 400 higher education institutions representing professional, continuing, and online education. Their annual Marketing and Enrollment Management Seminar is geared toward senior leaders and practitioners responsible for marketing and enrollment management at colleges and universities around the world. The seminar offers high-level, strategically-focused presentations and sessions that spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Mark your calendar: November 7-9, 2018 – Long Beach, CA

AMA Symposium for the Marketing of Higher Education
Organized by the American Marketing Association, the AMA Symposium for the Marketing of Higher Education draws education marketers from around the world. With previous year's agendas that fostered discussions centered around innovative recruitment and social media strategies, building strong college and university brands, and overall trends in higher education marketing, this year’s symposium promises to offer valuable opportunities for learning, sharing, and networking.

Mark your calendar: November 4-7, 2018 – Orlando, FL

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