Higher education marketers know that conferences are a fantastic way to stay ahead of the curve when it comes to keeping up with the rapidly changing higher ed landscape. These gatherings of marketers, content strategists, communication professionals, and admissions officers are invaluable for learning what other schools are doing, how they did it, and what they're aiming to do next.
While the must-attend conferences featured on our 2015 list are sure to be even more awesome this year, we thought we’d introduce you to some new events in this go around.
HEWeb Regional Conferences
For lots of higher ed marketers, it can be a challenge to carve out time for multi-day conferences, not to mention the travel time required to get there. If you’re one of those folks, you’ll definitely want to check out the HighEdWeb Association's Regional Conferences. These one or two day events bring together higher education professionals involved in all aspects of web communications and give attendees a chance to present, meet, and learn.
Mark your calendar: March 18, 2016 - South Hadley, MA; May 5-6, 2016 - Grand Rapids, MI; June 10, 2016 - Riverside, CA
American Council on Education (ACE) Annual Meeting
With more than 1,700 member institutions, the American Council on Education represents the presidents of U.S. accredited, degree-granting institutions which include two- and four- year colleges, private and public universities, and nonprofit and for-profit entities. In 2016, ACE’s Annual Meeting expects nearly 2,000 higher education leaders for a discussion of trends in higher education leadership, to learn practical strategies to deal with day-to-day challenges on campus, and to network with colleagues.
Mark your calendar: March 12-15, 2016 - San Francisco, CA
Graduate Management Admission Council (GMAC) Annual Conference
If you’re affiliated with a school that uses the GMAT exam, you’ll definitely want to add the GMAC Annual Conference to your event list for this year. The annual conference is designed to help you grow as a professional, expand your network, and share industry knowledge and best practices. Have a look at last year’s agenda and speakers and you’ll see why you won’t want to miss this year’s meeting.
Mark your calendar: June 22-24, 2016 - Washington, DC
UPCEA Marketing and Enrollment Management Seminar
The University Professional & Continuing Education Association (UPCEA) serves more than 400 higher education institutions representing professional, continuing, and online education. Their annual Marketing and Enrollment Management Seminar is geared toward senior leaders and practitioners responsible for marketing and enrollment management at colleges and universities around the world. The seminar offers high-level, strategically-focused presentations and sessions that spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.
Mark your calendar: November 8-10, 2016 - Palm Beach, FL
edUi Annual Conference
Produced by the Virginia Foundation for the Humanities, edUi is an annual conference for web professionals working with institutions of learning to produce more useable and accessible online resources. Featuring in-depth workshops by world-class experts and a speaker line-up that reads like a who’s who of UI, the edUi conference brings together top web innovators who inspire and enlighten web designers, developers, managers, and user experience and interaction design professionals.
Mark your calendar: October 24-26, 2016 - Charlottesville, VA
Tell us which conferences on higher education marketing you’re most excited about attending in the comments section below.