One of the concerns I most often hear from clients about their websites is "how can I make them more effective?" Well to help out we've put together a list of common items that are quick wins and can help improve almost any website. This blog post is a sneak preview of these top 10 ideas. Over the new few months we'll be discussing these in more detail in a series of seminars and white papers.
10 Things You Can Do To Improve Your Website.
- Write meaningful page headlines.
It’s great for visitors and search engine optimization.
- Set-up Google Analytics.
It’s free (!) and tells you how people found your site and what they did.
- Take an hour to read your site and update inaccurate information.
People expect websites to be the most current information source.
- Delete 10 pages to remove clutter and out-of-date information.
You’ll feel better knowing your site is accurate.
- Claim your organization on Yelp, Facebook, and LinkedIn.
Put up some basic information so people find you on social networks.
- Cut your word count down to 400 words per page.
Separating different ideas onto different pages helps people to search and to browse.
- Write a sub-head for every 2-3 sentences.
It makes the page easy to skim and scan – people are in a hurry these days.
- Add maps, videos, and pictures to pages.
The web is primarily a visual medium.
- Start online search engine advertising.
Drive some new traffic to your site at any budget level.
- Create an XML site map for search engines.
It’s not as hard as it sounds and it improves search rankings.
If you'd like a printed card of these ideas or have questions or comments feel free to send me an email.