Website Planning & Design

Creating a website is a collaborative effort and one that sets the foundation for a successful solution. Planning & Design starts with strategic goals, the needs and objectives that are to be met with and through the website and web application.

These are then built upon by experts in multiple domains covering graphical design, website design, user interface, Web 2.0 application and database technologies, and online marketing. Planning & Design at OHO is an integrated result that combines multiple disciplines into a powerful solution.

Positioning + Strategy

To get your website strategy right, we look at the market needs, the competition, and the changing dynamics of the on-line world. We also ensure that your website strategy supports your organization's goals, timelines, and budgets.

Customer, peer group, and competitive research are the valuable inputs into this part of design. OHO's experts will work with your team in conducting primary research and analyzing the results to drive the strategic planning and design process. From surveys, to focus groups, to interviews, to benchmarks, to audits and traffic analysis, we use a combination of strategy tools to properly inform the web strategy.

Creative + Brand

Today websites often form a prospect’s first impression of a firm and its capabilities. Today your prospective customer or client more often has seen your website before ever meeting someone from your organization. The website's creative design should convey both the style and substance of your organization and its existing branding. OHO's creative team works with you and your brand to create a website experience that brings your image to life on the web.

Often we work on projects that involve creating a new visual brand either for an entire organization or for a micro-site or special event site. Our award-winning team has a rich portfolio that cover many different approaches and styles. Through a proven design process, we work together to get your ideas, ideals, and goals displayed beautifully on the web.

Interface + Usability | UI/UX Capabilities

Web 2.0 is more than anything else an approach for making websites more interactive and easier to use. We take this to heart in designing the usability and user interface to make using your website and web application easy and productive for your users.

We work through the interface design with a use-case driven approach to identify the important users, audiences, and key information and processes.  We then put together a thorough information architecture document to illustrate the needs and to drive the site development and implementation.

User Interface and User Experience (UI/UX) Capabilities

Technology + Integration

Websites need to do more than just present information, they need to work well with the rest of the organization's infrastructure and systems. OHO has the experts on staff that keep these requirements in firm view and design systems to ensure that they work well today and into the future using the technologies that are right for your organization including Web 2.0 technologies from the Microsoft and Java communities.  Content Management Systems (CMS) including SharePoint, Drupal, and Interwoven.  Databases including Oracle and MySQL.

OHO's technology team designs the website and web application to support integration with your existing and planned application and database environment. Solutions range from simple self-contained websites to complex web-based applications that integrate myriads of web services and back end databases. 

The technology design is to ensure that the proper standards, tools, interfaces, and software architectures are identified and ready for development and implementation. Key issues including scaling, fail-over, disaster recovery, security, privacy, and related topics are all covered in the technical design documents and specifications.

From our primary offices in Cambridge Mass. we are near major research labs from leading technology companies including Microsoft, Google, and EMC.