Life hasn't been this sweet since high school. Imagine the luxury of having a sleek new car-one that's well-maintained and always ready with a full tank of gas—at your disposal whenever you need it.

That's the concept behind Zip Car, which allows customers to rent cars by the hour. It's a revolutionary idea for a country known for its love affair with the automobile, but it's one that has proven successful in urban areas across the country. Since the company launched in 1999, tens of thousands of drivers have seen the light and become Zip Car users.

The creators of Zip Car needed the technology to make their idea happen. That's where OHO came in. When the company's founders came to us in 2000, seeking a way to allow their members to manage their accounts, and make and check reservations online, we created a way forward for them.

Our technology is now used by tens of thousands of Zip Car members in multiple cities across the nation. We've made it a cinch for members to go online and find the car they want to use. They then take their customized RFID tag—similar to those used by FastLane mobile speed passes—swipe it at their car, and are identified by the system. In an instant, their reservation is verified, and they can speed off into the sunset, or to the nearest Ikea.

Our far-reaching vision helped us link this cutting edge technology to a high powered online reservation database with a stylish and intuitive user interface, so that both Zip Car's customers and the company itself can depend on its functionality and ease of use.

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