Online Strategy
A website launch or relaunch is an opportunity to refresh your brand, refine your message, and reach new audiences.
Your website is the place where the rubber meets the road – where you define your company or product. When a website relaunch happens, a message must be decided, a position taken, and words chosen.
In a website relaunch, inconsistent messaging and user experiences are weeded out, old technologies are tossed aside, and broken, unused pieces are discarded.
In either case, charting a path and building consensus are challenges that require guidance.
A Process for Alignment, Consensus and Change
OHO can lead your organization through this change process to discover the core of your organization and create a web presence that aligns with your image, brand, and mission.
Our strategy engagements take the form of:
- Stakeholder interviews
- Focus groups
- Audience surveys
- Competitive analysis and benchmark studies
- Technology evaluation and integration analysis
- Usability and feature testing
- Virtual and in-person community forums
The result of our strategy engagements can include:
- Audience and customer engagement strategy
- Website roadmap and action plan
- Stakeholder and board presentations
- Site plan and information architecture
Regardless of the form, the result of an online strategy engagement is an actionable plan, built on research, through a process that builds ownership within the organization.
